Regional Sales Manager – Flooring & Building Materials (North & Central India)

Job Title: Regional Sales Manager – (North \& Central India)

Location: Remote/home\-based, Delhi NCR preferred — extensive field travel required across India primarily North \& Central

About the Company: Elaf is a Dubai\-based distributor of premium international rubber flooring brands, expanding distribution into India.

Role Summary: Build and manage a dealer/contractor distribution network for our premium rubber flooring range across North and Central India. This is a channel sales role — you'll be the face of the brand to dealers and contractors, responsible for opening new accounts, managing existing ones, and defending premium pricing against lower\-cost local alternatives.

Key Responsibilities

\- Identify, approach, and onboard flooring/building\-material dealers and contractors across the assigned zone

\- Present and sell on product quality rather than competing on price

\- Manage day\-to\-day dealer relationships, order flow, and collections

\- Travel regularly within the zone to meet dealers, attend site visits, and represent the brand at trade events

\- Report pipeline, account status, and market feedback regularly

\- Respond to and convert inbound leads as they come in

Requirements

\- 5–8 years of channel/dealer sales experience in building materials (tiles, adhesives, sanitaryware, boards, or flooring — rubber flooring experience not required)

\- Existing dealer/contractor relationships in North or Central India strongly preferred

\- Fluent in Hindi and English; additional regional language a plus

\- Strong presentation and interpersonal skills — this is a premium product sold on quality, not price, and you'll represent the brand in person to dealers and contractors

\- Comfortable with a home\-based role requiring frequent regional travel

\- Own vehicle/willingness to travel extensively within the zone

What We Offer: Competitive fixed salary plus performance\-linked incentive; autonomy to build a territory from the ground up.

Pay: ₹600,000\.00 \- ₹1,000,000\.00 per year

Benefits

• Work from home

Application Question(s)

• Are you residing or willing to relocate to Delhi?
• Own vehicle/willingness to travel extensively within the zone
• Describe a time you went after an opportunity without being asked to.
• Tell us about a time something under your responsibility didn't go as planned, and what you did about it.
• Describe a situation where you had to figure things out yourself without a clear process to follow.

Experience

• Channel / Dealer Sales: 5 years (Required)

Location

• Remote (Preferred)

Willingness to travel

• 75% (Required)

Work Location: Remote