Regional Sales Manager

Position Summary

The Regional Sales Manager (RSM) – West India will be responsible for driving sales

growth, market expansion, channel development, and customer relationship

management across the West India region. The role requires strong experience in the

solar industry, including rooftop solar, solar EPC, solar modules, inverters, mounting

structures, and related renewable energy solutions.

Key Responsibilities

1\. Sales \& Revenue Growth

 Achieve regional sales targets and profitability objectives.

 Develop and execute sales strategies to increase market share across West

India.

 Identify and convert new business opportunities in Industrial, Commercial,

Residential, Government, and Institutional sectors.

 Generate revenue through direct sales, channel partners, distributors, and EPC

contractors.

 Monitor sales pipeline and ensure timely closure of opportunities.

2\. Business Development

 Develop relationships with key customers, consultants, EPC companies, project

developers, and government agencies.

 Explore new markets, territories, and customer segments.

 Conduct market research to identify emerging trends, competitor activities, and

business opportunities.

 Participate in industry exhibitions, trade fairs, and networking events.

3\. Channel Partner Management

 Appoint, develop, and manage distributors, dealers, and channel partners.

 Ensure channel partners achieve sales objectives and maintain healthy business

relationships.

Job Description Document no

West Sales RSM Rev Date \& Rev

number

Prepared By Approved by Document Status

Rahul Rathod

Page 2 of 2

 Conduct regular partner training on products, technical features, and sales

processes.

 Drive partner engagement programs and incentive schemes.

4\. Key Account Management

 Build long\-term relationships with strategic customers.

 Negotiate commercial agreements, contracts, and pricing.

 Resolve customer issues and ensure high customer satisfaction.

 Coordinate with project, service, and operations teams for successful project

execution.

5\. Team Management

 Lead, mentor, and manage the regional sales team.

 Set KPIs and sales targets for team members.

 Conduct regular performance reviews and coaching sessions.

 Support recruitment and development of sales personnel within the region.

6\. Forecasting \& Reporting

 Prepare monthly, quarterly, and annual sales forecasts.

 Track sales performance against targets.

 Submit MIS reports, market intelligence reports, and competitor analysis.

 Maintain CRM records and ensure accurate sales data.

7\. Coordination with Internal Teams

 Work closely with Marketing, Engineering, Project Execution, Finance, Supply

Chain, and Service departments.

 Ensure smooth order processing, dispatch, installation, and payment collection.

 Support product launches and promotional activities.

Key Performance Indicators (KPIs)

 Regional Sales Revenue Achievement.

 Gross Margin \& Profitability.

 New Customer Acquisition.

 Channel Partner Development.

 Collection \& Outstanding Management.

Job Description Document no

West Sales RSM Rev Date \& Rev

number

Prepared By Approved by Document Status

Rahul Rathod

Page 3 of 2

 Sales Forecast Accuracy.

 Market Share Growth.

 Team Performance \& Productivity.

Required Qualifications

 Bachelor's Degree in Engineering, Business Administration, Marketing, or related

field.

 MBA (Sales \& Marketing) preferred.

 8–15 years of sales experience, with at least 5 years in the Solar/Renewable

Energy industry.

 Experience managing West India sales territory.

Required Skills \& Competencies

 Strong B2B sales and business development skills.

 Knowledge of Solar PV systems, EPC projects, modules, inverters, and

renewable energy solutions.

 Channel sales and dealer network development expertise.

 Excellent negotiation and relationship management skills.

 Leadership and team management capabilities.

 Strong analytical and reporting skills.

 Proficiency in CRM and MS Office.

Preferred Industry Experience

 Solar Modules Manufacturing

 Solar EPC

 Inverter Manufacturing

 Renewable Energy Solutions

 Electrical Equipment Industry

 Industrial Products \& Projects Sales

Travel Requirement

 Extensive travel across North India (60–70%).

 Regular customer visits, dealer meetings, and project site visits.

Pay: ₹50,000\.00 \- ₹100,000\.00 per month

Work Location: In person