Location: Remote
Experience: 3–6 Years
Industry: Digital Marketing Agency / E\-commerce
We are looking for a Retention Marketing Manager who can independently manage end\-to\-end customer lifecycle marketing across multiple brands.
This role will focus on building high\-performing automation journeys, improving retention, reducing churn, and driving revenue through CRM channels like Email, WhatsApp, and SMS.
The ideal candidate should be both strategic and execution\-focused, with strong experience in automation tools, data analysis, and multi\-brand management in an agency environment.
- *1\. Marketing Automation \& Lifecycle Management**
- Build and manage end\-to\-end automation workflows (Welcome, Abandoned Cart, COD Verification, Post\-Purchase, Winback, Re\-engagement)
- Execute campaigns across Email, WhatsApp, and SMS channels
- Create personalized and segmented customer journeys to improve engagement
- *2\. Multi\-Brand Ownership (Agency Setup)**
- Independently manage automation and retention strategies for multiple client accounts
- Understand each brand’s customer lifecycle, tone, and business goals
- Ensure timely execution and consistent performance across all brands
- *3\. Retention \& Revenue Growth**
- Develop strategies to improve customer retention and lifetime value (LTV)
- Identify churn risks and implement re\-engagement strategies
- Drive upsell and cross\-sell campaigns through CRM channels
- *4\. Tools, Integration \& Data Management**
- Work with tools like Klaviyo, WebEngage, MoEngage, HubSpot, Mailchimp
- Manage WhatsApp automation tools such as WATI, AiSensy, Kwik Engage
- Integrate CRM with Shopify, payment gateways, and analytics tools (GA4, GTM)
- Ensure proper data flow, tagging, triggers, and event tracking
- *5\. Performance Optimization \& Reporting**
- Track and optimize key metrics: Open Rate, CTR, Conversion Rate, CRM Revenue
- Conduct A/B testing for content, creatives, and workflows
- Prepare performance reports and share actionable insights
- *6\. Cross\-Functional Collaboration**
- Work closely with creative, performance marketing, and tech teams
- Align campaigns with marketing calendars, offers, and launches
- Contribute to overall growth and retention strategy discussions
- 3–6 years of experience in Marketing Automation / Retention / CRM Marketing
- Strong hands\-on experience with Email \& WhatsApp automation tools
- Experience working with multiple brands (agency experience preferred)
- Solid understanding of customer lifecycle, segmentation, and personalization
- Familiarity with Shopify or other e\-commerce platforms
- Working knowledge of GA4, GTM, and campaign tracking
- Basic understanding of APIs, automation logic, or scripting (JavaScript/Python is a plus)
- Strong analytical, problem\-solving, and execution skills
- Experience in a digital marketing agency or D2C/e\-commerce brands
- Ability to work independently in a remote setup
- Strong communication and stakeholder management skills
- Detail\-oriented with a performance\-driven mindset
- Customer Retention Rate \& Churn Reduction
- CRM Revenue Contribution
- Campaign Performance (Open Rate, CTR, Conversions)
- Customer Lifetime Value (LTV)
- Automation Efficiency \& Execution Timelines
Pay: Up to ₹70,000\.00 per month
Benefits
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote