Sales and Marketing Intern

DIRAAZ is a four year old tea brand from Lucknow offering Assam tea, Masala tea, flower and herbal infusions, and bottled iced tea. We have regularly supplied tea to institutional canteens at organisations including Amity University, the High Court, and HCL Tech.

We are now expanding into homes across Lucknow, one neighbourhood at a time. Through live tasting kiosks, customer conversations, local retail availability, and convenient home ordering, we want to build lasting relationships with people who enjoy our teas. **Key responsibilities:** Invite passers\-by to try DIRAAZ teas in a warm, confident, and respectful manner. Understand visitors’ tea preferences, consumption habits, and purchase interests. Record product ratings and feedback accurately using the prescribed form. Follow the appropriate conversation approach for positive, neutral, and negative feedback. Recommend suitable products, address concerns honestly, and avoid pressuring visitors. Explain products, prices, brewing methods, and available offers accurately. Convert interested visitors into purchases and record orders and payments through the approved process. Explain how customers can order from home, hand out order cards, and direct them to nearby stores stocking DIRAAZ. Collect contact details and permission for follow\-up through the approved process. Coordinate with the brewer to maintain a smooth tasting experience and with the media person when visitors are willing to share a testimonial. Support pre\-activity promotion and help identify nearby departmental stores for product placement. Follow up on assigned customer enquiries and retail leads; confirm store availability before directing customers there. Submit a daily report covering tastings, feedback, sales, enquiries, and common objections.

• *Who we are looking for:** Someone comfortable initiating conversations with unfamiliar people. Clear spoken Hindi; working English is useful. A good listener who can sell with confidence and patience. Comfortable using a smartphone, digital forms, and basic sales records. Reliable, organised, and willing to work outdoors and travel locally. Experience in retail sales, sampling, hospitality, or field promotions is helpful. Freshers with strong communication skills may also apply. How performance will be assessed Meaningful customer conversations and completed tastings. Accuracy and completeness of feedback records. Tasting\-to\-purchase conversion and sales value. Quality of customer follow\-up and resulting orders. Contribution to local retail availability. Professional conduct, punctuality, and adherence to the activation process.

At DIRAAZ, we value people who observe, think, take responsibility, and help improve the work—not just complete assigned tasks.

Pay: ₹5,000\.00 \- ₹7,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time

Work Location: Hybrid remote in Lucknow, Uttar Pradesh