*Sales And Marketing Manager Job Responsibilities:** Write a comprehensive list of the job responsibilities so potential candidates have a clear picture of the day\-to\-day work and can determine if they want to apply and have the right skills. While you should customize this list according to your hiring needs, here are some common job responsibilities you may want to include:
Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.
Communicates job expectations by planning, monitoring, and reviewing job contributions.
Achieves objectives by creating marketing and sales strategies.
Prepares and completes the marketing action plan.
Meets financial objectives by forecasting requirements and preparing annual budgets.
Determines annual and gross\-profit plans by forecasting and developing annual sales quotas for regions.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
Identifies marketing opportunities by understanding consumer requirements.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Sustains rapport with key accounts by making periodic visits.
Collects, analyzes, and summarizes data and trends