Sales & Biz Development (Laboratory)

CARGO LAB SALES EXECUTIVE – SHIPPING \& PRODUCT TESTING

Department: Sales \& Business Development

Designation: Sales \& Biz Development (Laboratory)

Reporting To: Sales Manager / Business Development Manager

Location: As per business requirement

Industry: Laboratory Testing

Experience: 1–3 years in Sales, Business Development, Laboratory Testing or related industry

1\. JOB PURPOSE

To develop new business opportunities for the Company's cargo laboratory and product testing services by identifying and meeting wholesalers, distributors, traders, manufacturers, importers, exporters, and other potential customers, developing commercial tie\-ups and generating regular product testing and laboratory business.

2\. KEY RESPONSIBILITIES

• Identify and approach potential clients across food, agriculture, manufacturing, FMCG and related industries.
• Promote laboratory testing and related services to prospective and existing clients.
• Generate leads, arrange client meetings and follow up on enquiries and quotations.
• Handle professional email correspondence with clients, prospects and internal teams.
• Plan and execute **email marketing campaigns** to generate awareness, enquiries and new business leads.
• Prepare and circulate professional marketing emails, service updates, offers and laboratory service information to targeted client databases.
• Maintain and regularly update client/prospect databases and email lists.
• Support **social media marketing activities** for the laboratory across platforms such as LinkedIn, Facebook and Instagram.
• Coordinate with the management/design/content team for preparation and timely posting of **social media content, laboratory updates, service promotions, awareness posts and client\-oriented communication**.
• Maintain a social media content calendar and coordinate timely execution of approved campaigns.
• Monitor social media enquiries and leads and ensure timely follow\-up with prospective clients.
• Track email and social media campaign responses, leads and conversions and maintain appropriate records.
• Understand client testing requirements and coordinate with the laboratory/technical team for suitable testing solutions.
• Maintain relationships with existing clients to generate repeat business and referrals.
• Coordinate sample collection, testing status and report delivery wherever required.
• Prepare sales and marketing reports, enquiry records and follow\-up schedules.
• Achieve assigned sales and business\-development targets.

• *Preferred Profile:**

• Graduate in any discipline; candidates with **Food Technology, Microbiology, Chemistry or related backgrounds** preferred.
• 1–3 years of experience in laboratory testing, food/Agri testing, inspection, B2B sales, business development or marketing preferred.
• **Excellent command of written and spoken English**, with strong professional email\-writing skills.
• Good communication, presentation, negotiation and client\-handling skills.
• Basic knowledge of **MS Office, Excel, Outlook, email marketing and social media platforms**.
• Ability to prepare professional client communications and coordinate marketing content.
• Creative approach towards generating leads and promoting laboratory services.
• Willingness to travel for client visits and business development.

• *Salary**:\- 20\-25k

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Work Location: In person