Sales Head — Plotted Developments \& Villa Projects
Founder / Managing Director / CEO
Head Office based, with mandatory weekly travel across all 4 districts and site offices. Approximately 40–50% of working time is expected on site, with executives, and on customer facing review walks.
The Sales Head owns end\-to\-end sales performance of the company across all active plotted and villa projects. The role is accountable for converting marketing\-generated leads into site visits and site visits into bookings, while building the people, processes, and systems that make this performance repeatable, measurable, and scalable. The Sales Head leads a team of 18 (10 telecallers, 7 executives, 1 sales manager) and is the single point of accountability for monthly revenue, conversion ratios, CRM discipline, and team productivity. The role combines hands\-on field leadership with strategic planning, training, and data\-driven management.
- *A. Revenue \& Conversion Ownership**
- Own monthly, quarterly, and annual sales revenue targets across all 10 projects. **Improve lead\-to\-site\-visit conversion ratio month over month.**
- Improve site\-visit\-to\-booking conversion ratio month over month.
- Drive booking value per executive and per project.
- *B. Team Leadership \& Management**
- Directly manage the Sales Manager; functionally lead 7 sales executives and 10 telecallers.
- Set daily, weekly, and monthly performance expectations for each team member. **Conduct daily morning huddles and weekly performance reviews.**
- Run one\-on\-one coaching with bottom and top performers.
- Hire, onboard, and retain frontline talent in coordination with HR.
- *C. Process, CRM \& Reporting Discipline**
- Enforce 100% lead capture and lead\-status updation in the CRM within agreed SLAs. **Build follow\-up discipline: standardised cadences, scripts, and call\-back protocols.** Design and publish daily MIS dashboards and weekly performance reports. **Audit call recordings, site visit logs, and CRM entries weekly.**
- *D. Training, Coaching \& Capability Building**
- Use existing scripts and training material as the baseline; layer in advanced sales systems.
- Coordinate with the existing external sales coach to align curriculum and reinforce learning.
- Run weekly skill\-building sessions: objection handling, site\-walk choreography, negotiation, closing.
- Conduct monthly roleplay assessments and certify executives on pitch quality.
- *E. Strategy, Project Alignment \& Channel Performance**
- Translate Meta Ads lead flow into project\-wise, territory\-wise, and team\-wise plans. **Coordinate with marketing on lead quality, cost\-per\-lead, and creative feedback.** Build project\-prioritisation logic: which projects need push, which need protection.
- Identify and recommend channel partner / referral / loyalty programs to supplement digital leads.
- *F. Customer Experience \& Brand**
- Ensure every customer interaction reflects the brand standard from first call to registration.
- Reduce complaints, refund requests, and post\-booking dropouts through process design.
- Build a structured customer feedback loop after every site visit and every booking.
- *Team Structure (Direct \& Functional)**
The Sales Head sits directly under the Founder / MD and leads the entire sales organisation.
L1
Sales Head1 Reports to Founder/MD
L2 Sales Manager (Field)1 Reports to Sales Head
L3Telecalling Team Lead (to be created in 60–90 days) Reports to Sales Head
L3 Sales Executives 7 Report to Sales Manager
L3 Telecallers 10 Report to Telecalling Team Lead / Sales Head
- 10–15 years of total sales experience, with at least 5–7 years in real estate. **Minimum 3–5 years in a Sales Head, Regional Sales Head, or AVP\-Sales role.** Direct experience managing teams of 15\+ people across multiple projects or territories.
- Demonstrated track record of taking conversion ratios from baseline to a defined improved state.
- Experience working in performance\-marketing\-led sales (Meta, Google) with high lead volumes.
- Strong command of sales funnel mathematics: lead → call → site visit → booking → registration.
- Fluency in CRM tools (Salesforce, Zoho, LeadSquared, Sell.do or similar) and dashboarding.
- Ability to read call quality, run roleplays, and coach in the moment.
- Negotiation, closing, and large\-ticket deal management skills.
- Local language proficiency for the region of operation; English working proficiency. **People leadership: hiring, firing, performance management, and retention.** Comfort with data — daily MIS, conversion math, cohort analysis.
- *Preferred Real Estate Experience**
- Plotted developments and villa / low\-rise residential projects (most directly transferable). **Experience in tier\-2 / tier\-3 markets or multi\-district sales operations.**
- Experience scaling a sales team from \<10 to 25\+ members.
- Exposure to channel partner networks, NRI sales desks, and loan\-tie\-up processes. **Experience handling RERA, sale agreements, and registration coordination.**
- *Leadership Expectations**
- Lead from the front — be present in the field, on calls, and at site reviews regularly. **Operate with a builder mindset: build systems, not just hit numbers in one quarter.** Hold the team to high standards while protecting their dignity and growth.
- Bring transparency to the founder — no surprises in revenue or team issues. **Make data\-backed decisions and document them.**
- Own outcomes; do not pass blame to marketing, product, or execution.
Pay: ₹50,000\.00 \- ₹80,000\.00 per month
Benefits
- Health insurance
- Paid sick time
- Provident Fund
Work Location: In person