Job Description

Job DescriptionSales \& Customer Coordination Executive

*Department:** Sales \& Marketing
*Location:** Pune
*Reporting To:** Director / Head – Sales \& Marketing

Role Purpose

The Sales \& Customer Coordination Executive will be responsible for managing customer relationships, generating new business opportunities, handling enquiries and quotations, coordinating customer orders with internal departments, and ensuring timely delivery of products. The role combines sales, customer service, and order execution functions to support the growth of LAWA Fasteners.

Key ResponsibilitiesSales \& Business Development

Identify and develop new customers in automotive, industrial, construction, and engineering sectors.
Generate enquiries through calls, emails, customer visits, and market networking.
Follow up on quotations and convert enquiries into orders.
Maintain regular contact with existing customers to increase business volumes.
Support achievement of monthly and annual sales targets.
Gather market intelligence regarding competitors, pricing, and customer requirements.

Customer Relationship Management

Serve as the primary point of contact for assigned customers.
Build strong relationships with purchasing, planning, and quality teams of customers.
Address customer enquiries promptly and professionally.
Coordinate resolution of delivery, quality, and commercial issues.

Order Management \& Coordination

Receive and process customer purchase orders and schedules.
Prepare order confirmations and maintain order records.
Coordinate with Production, Planning, Purchase, Quality, and Dispatch departments to ensure timely execution of orders.
Monitor order progress and proactively communicate delivery status to customers.
Follow up on pending schedules and forecast requirements.

Quotation \& Commercial Support

Prepare and submit quotations as per company guidelines.
Maintain customer pricing records and commercial data.
Follow up on quotation approvals and new development projects.
Support preparation of customer presentations and reports.

Reporting \& Documentation

Update customer information and order status in ERP systems.
Prepare daily, weekly, and monthly sales reports.
Track enquiry\-to\-order conversion ratios.
Maintain records of quotations, customer communications, and order history.

Logistics \& Dispatch Coordination

Coordinate dispatch schedules with customers and internal teams.
Ensure documentation is complete before dispatch.
Track deliveries and resolve delivery\-related issues.

Desired Qualifications

Graduate in Commerce, Business Administration, Engineering, or related field.
MBA/PGDM preferred but not mandatory.

Experience Required

* 2–7 years of experience in

Industrial Sales
Sales Coordination
Customer Service
Automotive Components
Fasteners
Engineering Products
Manufacturing Industry

Required Skills

Excellent verbal and written communication.
Strong customer handling and negotiation skills.
Ability to coordinate with multiple departments simultaneously.
Proficiency in Microsoft Excel, Outlook, and ERP software.
Good analytical and problem\-solving abilities.
Strong follow\-up and execution skills.
Ability to work independently and meet deadlines.

Key Performance Indicators (KPIs)

New customer enquiries generated.
Enquiry\-to\-order conversion rate.
Customer retention and repeat business.
On\-time order processing.
On\-time delivery performance.
Customer satisfaction and responsiveness.
Achievement of sales targets.
Accuracy of order and ERP documentation.

Preferred Candidate Profile for LAWA Fasteners

Experience in fasteners, cold forging, machining, automotive components, steel, or industrial products.
Comfortable interacting with OEMs, Tier\-1 suppliers, distributors, and international customers.
Self\-driven, disciplined, and willing to take ownership of customer accounts from enquiry to dispatch.
Willing to travel for customer visits when required.

Pay: ₹20,000\.00 \- ₹35,000\.00 per month