Sales & Marketing Executive

• *About the Role**

We are looking for a creative, data\-driven, and highly motivated **Marketing Executive** to lead and execute our marketing initiatives. You will play a pivotal role in boosting brand awareness, generating incoming B2B leads for our private commercial clients, and supporting our sales and business development teams with targeted marketing campaigns across digital and offline channels.

• *Key Responsibilities**

• **Digital Marketing \& Lead Generation:**
• Plan and execute digital marketing campaigns (LinkedIn Ads, Google Search Ads, Social Media) to generate high\-quality B2B leads for our security, manpower, housekeeping, and SaaS offerings.
• Manage and create content for the company’s social media channels (LinkedIn, Facebook, Instagram) to enhance brand visibility and thought leadership.
• **Content \& Collateral Creation:**
• Design and write high\-converting marketing materials, including brochures, pitch decks, client presentation decks, service flyers, and email templates.
• Create compelling content for email outreach campaigns targeting HR managers, facility directors, and enterprise decision\-makers.
• **Market Research \& Brand Positioning:**
• Conduct local market research in Gandhinagar, Ahmedabad, and surrounding industrial/commercial hubs to identify market trends and competitor strategies.
• Position our integrated solutions (combining physical facility/security services with our SaaS payroll software) effectively in the market.
• **Campaign Analysis \& ROI Optimization:**
• Track and report on the performance of all marketing campaigns using Google Analytics and CRM tools.
• Continuously test and refine messaging, channels, and strategy to improve lead conversion rates and maximize ROI.

• *Requirements \& Qualifications**

• **Experience:** 1–3 years of proven experience as a Marketing Executive, Digital Marketer, or Content Marketer (preferably in B2B services, facility management, or SaaS).
• **Skills:**
• Strong content writing and copyediting skills in English (proficiency in Hindi and Gujarati is a plus).
• Hands\-on experience with social media management tools, email marketing software, and basic design tools (e.g., Canva, Adobe Photoshop/Illustrator).
• Basic knowledge of SEO, Google Ads, LinkedIn lead generation, and performance metrics.
• Creative mindset with strong problem\-solving and presentation skills.
• **Education:** Graduate/Postgraduate in Marketing, Mass Communication, Business Administration (MBA/BBA), or a related field.

• *What We Offer**

• Competitive base salary with campaign performance bonuses.
• High growth opportunities in a fast\-expanding service and SaaS enterprise.
• Collaborative and encouraging work environment at our Gandhinagar office.

Pay: ₹8,000\.00 \- ₹21,000\.00 per month

Work Location: In person