Sales & Marketing Manager

• *Position**: Sales \& Marketing Manager

• *Industry**: Electrical Cables \& Wires

• *Location**: Noida / Delhi NCR

• *Experience**: 15–20 Years

• *Qualification**: Graduate; MBA in Sales \& Marketing will be an added advantage

• *Job Purpose:**

We are looking for an experienced and result\-oriented Sales \& Marketing Manager with strong experience in the Electrical Cable \& Wire industry. The candidate will be responsible for business development, sales growth, market expansion, key account management, customer relationships, sales planning and leading the sales team.

The candidate should have a strong network and experience working with Government Departments, PSUs, EPC companies, Railways, Electricity Boards and large private\-sector customers.

• *Key Responsibilities**

• *1\. Sales \& Business Development**

\- Develop and execute sales strategies to achieve company revenue and growth targets.

\- Identify new customers, markets and business opportunities across India.

\- Develop untapped markets and increase market penetration.

\- Generate new business opportunities and convert them into orders.

\- Develop and maintain long\-term relationships with key customers and decision\-makers.

\- Achieve monthly, quarterly and annual sales targets.

• *2\. Key Account Management**

\- Manage important customers and strategic accounts.

\- Develop relationships with senior decision\-makers, purchase teams and project teams.

\- Understand customer requirements and ensure timely resolution of issues.

\- Ensure timely execution of orders and customer commitments.

\- Identify opportunities for repeat business and increase business from existing customers.

\- Maintain strong customer relationships for long\-term business development.

• *3\. Cable Industry Knowledge**

The candidate should preferably have experience in products such as

\- LT Power Cables

\- HT Power Cables

\- Control Cables

\- Instrumentation Cables

\- EPR Cables

\- Communication / Signal Cables

\- Railway Cables

\- Conductors

\- Other electrical wires and cables

Good understanding of cable products, applications and customer requirements will be preferred.

• *4\. Sales Team Management**

\- Lead and supervise the sales team across different regions.

\- Set sales targets and monitor individual and team performance.

\- Develop sales plans and ensure achievement of monthly, quarterly and annual targets.

\- Guide the team in customer acquisition and business development.

\- Conduct regular reviews of sales performance and market activities.

\- Motivate and develop the sales team to achieve business objectives.

• *5\. Sales Planning \& Forecasting**

\- Prepare sales budgets, business plans and sales forecasts.

\- Monitor order booking, dispatches and pending orders.

\- Coordinate with production, planning and commercial teams for timely execution.

\- Track market trends and competitor activities.

\- Provide regular sales reports and market updates to management.

• *6\. Receivables \& Credit Control**

\- Monitor customer outstanding and receivables.

\- Conduct age\-wise analysis of debtors.

\- Follow up with customers for timely payment realization.

\- Coordinate with finance/commercial teams for credit control.

\- Ensure effective management of customer accounts and outstanding payments.

• *7\. Marketing \& Market Development**

\- Develop marketing strategies for new products and markets.

\- Identify new customer segments and project opportunities.

\- Develop the company's presence in new geographical markets.

\- Participate in customer meetings, exhibitions and industry events.

\- Conduct market and competitor analysis.

\- Promote the company's products and capabilities to prospective customers.

• *Candidate Profile:**

The ideal candidate should have

\- 15–20 years of relevant experience, preferably in the electrical cable and wire manufacturing industry.

\- Strong experience in Sales, Marketing and Business Development.

\- Strong understanding of the electrical cable industry.

\- Experience in managing large customers and strategic accounts.

\- Good relationships with PSUs, Government departments, EPC companies, Railways, Electricity Boards and large private\-sector customers.

\- Experience in managing and leading sales teams.

\- Strong communication, negotiation and relationship\-management skills.

\- Ability to independently develop new business and achieve sales targets.

\- Willingness to travel extensively across India.

**Preferred Background**

Candidates currently or previously working with electrical cable and wire manufacturers, particularly those handling Power, Control, Instrumentation, Railway, Communication or related electrical products, will be preferred.

• *Key Performance Indicators (KPIs)**

\- Annual sales achievement

\- Order booking and revenue growth

\- New customer acquisition

\- New market development

\- Existing customer business growth

\- Customer retention

\- Sales team performance

\- Receivables and outstanding control

\- Market expansion

\- Overall business development

Pay: ₹50,000\.00 \- ₹55,000\.00 per month

Benefits

• Paid sick time
• Paid time off

Work Location: In person