SEM Manager

• *Role Description**

This is a full\-time, on\-site role based in Pune (Wakad) for a SEM Manager. The role involves managing and leading a team to execute effective Search Engine Marketing (SEM) strategies.

We are looking for an experienced and performance\-driven **SEM Manager** with expertise in **Search Engine Marketing (SEM)**. The ideal candidate will have strong hands\-on experience in managing paid campaigns, building high\-impact social media strategies, optimizing performance metrics, and driving measurable business results.

As a key member of our marketing team, you will be responsible for planning, executing, and optimizing multi\-channel digital campaigns across **Google Ads, Meta Ads, LinkedIn, and major social media platforms**. You will work cross\-functionally with SEO, content, design, development, and client servicing teams to ensure cohesive brand messaging and seamless campaign execution.

• *SEM Strategy, Execution, Optimization \& Management**

• Develop, implement, and manage **end\-to\-end SEM strategies** across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Optimize campaigns continuously to enhance **CTR, CPC, CPA, ROAS, Quality Score**, and conversion rates.
• Perform strategic bid and budget management to achieve campaign goals efficiently.
• Execute **A/B tests** for ads, landing pages, and audiences to refine targeting and improve results.
• Track and analyze performance using **Google Analytics, Google Tag Manager** and platform dashboards.

• *Qualifications \& Skills**

• **4–5 years** of experience in SEM, and performance marketing.
• Proven track record of running high\-performing paid campaigns strategies.
• The ideal candidate will possess strong **leadership and people management skills**, with the ability to motivate, guide, and develop team members.
• Strong problem\-solving and decision\-making abilities, able to address issues promptly and efficiently.

• *Technical Skills**

• Expertise in **Google Ads, Meta Ads Manager, LinkedIn Ads**, Google Analytics, Tag Manager, Search Console.
• Experience with SEM tools like **SEMrush, Ahrefs**, and social analytics or listening tools.
• Strong understanding of campaign KPIs, attribution, and performance optimization.

• *Analytical \& Strategic Skills**

• Data\-driven mindset with the ability to interpret complex datasets and extract insights.
• Experience with A/B testing, funnel optimization, and ROI\-driven strategy building.
• Strong budgeting and media planning skills.
• Strong leadership skill compelling ad copies and engaging social content.
• Excellent presentation, reporting, and communication skills.
• Ability to lead \& collaborate with creative teams and guide design requirements.
• The role also requires strong **interpersonal and conflict\-resolution skills** to maintain a positive and productive work environment.

Compensation \& Benefits

• Comprehensive medical insurance
• 5 days working (Monday to Friday)
• sick leave, paid leaves and company\-observed holidays
• Opportunity to work with one of the finest Digital Marketing team.

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Benefits

• Health insurance
• Paid sick time
• Work from home

Work Location: In person