Senior Area Sales Manager

• *Position:** Senior Area Sales Manager (Sr. ASM)
• *Headquarters:** Raipur, Chhattisgarh
• *Employment Type:** Full\-Time
• *Experience:** Minimum 3 years of relevant experience in Raipur HQ and the Chhattisgarh market

• *Role Summary**

We are looking for an experienced Senior Area Sales Manager to drive sales and business development for diagnostic instruments and reagents across Chhattisgarh, with Raipur as the headquarters.

• *Key Responsibilities**

• Drive sales and promote Biochemistry, Haematology, HPLC, and Electrolyte analysers and reagents across the assigned territory.
• Develop and maintain strong relationships with diagnostic laboratories, hospitals, and healthcare institutions.
• Identify new business opportunities, expand market presence, and achieve sales targets.
• Manage distributor and dealer networks to ensure effective product availability and market coverage.
• Conduct product demonstrations, customer visits, and follow\-ups to generate business.
• Monitor market trends, competitor activities, and customer requirements to develop effective sales strategies.

• *Required Skills \& Qualifications**

• Minimum 2–3 years of relevant sales experience in Raipur and across Chhattisgarh.
• Hands\-on experience in selling **Biochemistry Instruments (semi\-automated and fully automated analysers and reagents), 3\-part and 5\-part Haematology Analysers, HPLC, and Electrolyte Analysers**.
• Strong knowledge of the IVD and diagnostic equipment market.
• Excellent communication, negotiation, and relationship management skills.
• Proven ability to achieve sales targets and develop new markets.

Pay: ₹50,000\.00 \- ₹64,000\.00 per month

Work Location: In person