Senior Associate

• *Job Description**

• *Job purpose****Acuity’s Data and Technology Services group is seeking seeking a skilled Marketing Cloud Account****Engagement (Pardot) Specialist to manage and optimize our marketing automation platform****integrated with Salesforce. The ideal candidate will have hands\-on experience in configuration, data****management, campaign alignment, and reporting, along with a strong understanding of lead lifecycle****processes.** **Key responsibilities****Account Engagement (Pardot) Configuration*** **Perform hands\-on configuration and setup of Account Engagement (Pardot)**
• **Manage system settings, user roles, and integrations with Salesforce**
• **Ensure seamless synchronization between Salesforce and Account Engagement**

• *Prospect \& Data Management*** **Manage prospects and marketing data within Account Engagement**
• **Configure Lead/Contact to Prospect creation processes**
• **Enable and manage:**
• **Auto\-creation of prospects from Salesforce Leads**
• **Auto\-creation of prospects from Salesforce Contacts**
• **Configure and manage Email\-to\-Lead setup**

• *Connected Campaigns Implementation*** **Enable and configure Connected Campaigns**
• **Map Salesforce Campaigns to Account Engagement campaigns**
• **Ensure accurate campaign data synchronization and alignment**
• **Support campaign attribution and tracking**

• *Lead Scoring \& Grading*** **Define and implement lead scoring models based on prospect behavior**
• **Define and implement grading models based on prospect fit/profile**
• **Configure scoring and grading frameworks within Account Engagement**
• **Align scoring and grading with Salesforce Lead and Contact processes**

• *Data Migration \& Data Management*** **Plan and execute migration of prospect data between systems (Salesforce to Salesforce)**
• **Validate migrated data for completeness and accuracy**
• **Perform data cleanup, deduplication, and field mapping validation**

• *Opt\-Out \& Email Preference Management*** **Define and execute opt\-out migration strategies**
• **Migrate email preferences between systems**
• **Ensure consistency and compliance of opt\-out data**

• *Engagement History Setup*** **Enable Engagement History in Salesforce**
• **Configure and add Engagement History components to:**
• **Lead records**
• **Contact records**
• **Account records**

• *Dashboards \& Reporting*** **Build and maintain Marketing dashboards**
• **Develop Sales dashboards to highlight engagement insights**
• **Configure standard and custom reporting views**
• **Provide actionable insights based on campaign and engagement data**

• *Key competencies****Required Qualifications*** **8\+ years in enterprise technology consulting**
• **Exceptional hands\-on Salesforce technical expertise across platform, integrations, data, and enterprise**

• *architecture*** **Deep knowledge of FSC, Data Cloud, Marketing Cloud**
• **Certifications \- Salesforce Account Engagement Specialist**
• **Certifications \- Salesforce Administrator (preferred)**
• **Experience with data migration tools and reporting frameworks**
• **Understanding of marketing operations and campaign management**
• **Location: Bangalore**
• **Financial Services experience (Private Equity preferred)**

• *Job Snapshot**

Job ID

JOB\_7759

Department

Data and Technology Services

Location

ETV \-SEZ1, Bengaluru, Karnataka, India

Experience

8 \- 10 Years

Employee Type

Permanent