Senior Associate, Cluster Manager, Current Account, Consumer Banking Group

Lead acquisition, activation, value build\-up and retention of high\-quality current\-account relationships across an assigned cluster. The role owns the cluster’s current\-account growth agenda across business segments—including traders, wholesalers, manufacturers, service professionals, institutions and emerging enterprises—while building fee income and cross\-sell penetration.

The Cluster Sales Head will lead a team of current\-account sales team and relationship managers, work closely with branches and product partners, and ensure the cluster delivers profitable, compliant, transaction\-active current\-account growth.

• *Reporting Structure**

• *Job Title**

Cluster Sales Head – Current Accounts

• *Function**

Business Banking / Branch Banking / CASA

• *Reports To**

Cluster Head

• *Coverage**

Defined cluster of branches, catchments and business hubs

• *Key Partners**

Branch Managers, Product, Cash Management, POS/QR, Operations, Compliance and Service teams

• *Key Responsibilities**

• *1\. Cluster Business Ownership**

• Deliver new\-to\-bank current\-account acquisition, account activation, average quarterly balance growth, transaction throughput and fee\-income targets for the cluster.
• Build and execute a catchment\-led acquisition strategy for high\-potential business segments such as wholesalers, distributors, manufacturers, traders, schools, hospitals, clinics, professional firms and service establishments.
• Translate cluster targets into branch\-, team\- and individual\-level productivity plans.
• Own the current\-account business plan, sales funnel, conversion pipeline and weekly performance rhythm.
• Improve portfolio quality by prioritising transaction\-active, balance\-building and cross\-sell\-ready relationships over dormant or low\-value acquisition.

• *2\. Sales Leadership and Channel Execution**

• Lead, coach and motivate a field\-sales organisation to consistently deliver acquisition and value\-build targets.
• Establish a disciplined sales cadence covering joint calls, market visits, lead reviews, branch huddles, pipeline reviews and conversion tracking.
• Ensure each relationship manager follows a profile\-based sales approach rather than a generic product pitch.
• Develop market intelligence on competitor propositions, local business clusters, referral sources and emerging commercial hubs.
• Build productive referral ecosystems with Chartered Accountants, trade associations, market intermediaries, merchant networks, developers, institutional administrators and existing clients.

• *3\. Current\-Account Activation and Value Build\-Up**

• Ensure newly acquired accounts become transaction\-active within defined activation timelines.
• Drive operating balances, inward credits, collections, payment activity and digital banking adoption.
• Track early\-warning indicators including low funding, non\-activation, declining balances, low transaction velocity and potential attrition.
• Build strategies to migrate primary transaction flows—collections, vendor payments, payroll, taxes and operating cash—to the bank.
• Improve account quality by monitoring average balance, debit transactions, credit transactions and account profitability.

• *4\. Solution\-Led Cross\-Sell**

• Use the current account as the primary operating hub for business clients and identify the appropriate product solution based on the customer’s business model.
• Drive adoption of corporate internet banking and mobile approvals; cash management and bulk payment solutions; POS, Android POS, QR and Soundbox; sweep\-in / sweep\-out or FFD structures; debit cards; collections and transaction banking solutions; and promoter, family, wealth and premium savings propositions.
• Partner with product teams to convert business pain points into integrated propositions—for example, POS for collections, Internet Banking for payment controls, FFD for temporary balances and Aspire/premium banking for promoter wallet deepening.

• *5\. Customer Relationship and Service Governance**

• Build senior\-level relationships with anchor clients and participate in strategic joint calls for high\-value prospects.
• Ensure timely resolution of onboarding, account\-opening, transaction, service and digital\-banking issues.
• Work with branches and operations teams to reduce turnaround time, improve onboarding quality and strengthen client experience.
• Review top customers and at\-risk accounts regularly to protect balances, transactions and wallet share.
• Drive customer retention through proactive engagement, problem solving and relevant product deepening.

• *6\. Risk, Compliance and Portfolio Quality**

• Ensure all sourcing, onboarding and account activation follows internal policies and applicable KYC, AML, fraud\-risk and regulatory requirements.
• Maintain high standards of customer due diligence, documentation quality, source\-of\-funds understanding and business\-profile validation.
• Monitor exceptions, unusual transaction behaviour, documentation gaps and operational risks; escalate promptly where needed.
• Build a culture of right\-first\-time acquisition, with no compromise on compliance for target achievement.

• *7\. People Leadership**

• Recruit, develop, retain and performance\-manage a high\-quality current\-account sales team.
• Set clear scorecards covering acquisition, activation, AQB/AMB, transaction activity, fee income, cross\-sell, productivity, service quality and compliance.
• Conduct structured coaching through joint market visits, call observations, weekly reviews and capability\-building sessions.
• Identify skill gaps and develop targeted interventions around sales planning, segment understanding, solution selling, digital banking and compliance.
• Maintain a strong talent pipeline and manage attrition proactively.

• *Key Performance Indicators**

• *Dimension**

• *Illustrative KPIs**

• *Acquisition**

New\-to\-bank current accounts, high\-value accounts, segment\-wise acquisition

• *Balance Growth**

AQB/AMB growth, activated accounts, value build\-up and balance retention

• *Transaction Primacy**

Inward credits, transaction\-active accounts and payment/collection volumes

• *Revenue**

Fee income, POS/QR revenue, cash\-management revenue and cross\-sell revenue

• *Product Penetration**

Internet banking, POS, debit/business card, FFD, assets and promoter banking

• *Portfolio Quality**

Non\-activation rate, dormant accounts, early attrition, balance decline and compliance exceptions

• *Team Performance**

Productivity per RM, conversion rate, hiring quality, attrition and training completion

• *Customer Experience**

Onboarding TAT, service\-resolution TAT, complaint trends and retention of top accounts

• *Candidate Profile**

• *Experience**

• 8–15 years of relevant experience in banking, preferably in current accounts, CASA, business banking, SME banking, transaction banking, branch banking or merchant acquiring.
• At least 3–5 years in a people\-leadership role managing sales managers, relationship managers or acquisition teams.
• Demonstrated track record of building a current\-account portfolio, increasing operating balances and delivering cross\-sell revenue.
• Experience in managing business clusters, market catchments, branch ecosystems or multi\-location sales teams is preferred.

• *Education**

• Graduate degree required.
• MBA / PGDM in Finance, Sales, Marketing or Banking preferred.
• Relevant certifications in banking, KYC/AML, payments or financial products are an advantage.

• *Skills and Competencies**

• Strong understanding of current\-account economics, CASA, transaction banking, payments, merchant acquiring and business\-client needs.
• Proven ability to lead field sales, build market networks and execute through branches and partner channels.
• Solution\-selling mindset with ability to connect client pain points to banking products.
• Strong command of sales analytics, funnel management, portfolio reviews and performance dashboards.
• Excellent stakeholder\-management skills across branches, products, operations, risk and service.
• High integrity, sound judgement and uncompromising compliance orientation.
• Strong communication, negotiation, coaching and executive\-presence skills.

• *Ideal Candidate Statement**

• A high\-energy banking sales leader who can build a cluster\-wide current\-account franchise—not merely open accounts. The successful candidate will create transaction\-active, balance\-building, profitable client relationships by combining market\-led acquisition, disciplined team execution, digital and payment solutions and deep promoter\-level engagement.*

• *Location:**

Karol Bagh, Delhi

• *Job:**

Relationship Management

• *Schedule:**

Regular

• *Employee Status:**

Full time