Senior Associate Marketing Manager

• *Key Responsibilities:**
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• Role Purpose
• The Senior Associate Marketing Manager Campaign Management is responsible for planning executing and optimizing integrated marketing campaigns that support strategic priorities across industries services and client segments
• This role focuses on driving measurable business impact including brand visibility pipeline influence and large deal RFP support while ensuring strong governance compliance and operational excellence
• The role works closely with business units sales martech creative and external agencies to deliver high impact insight driven campaigns at scale
• Key Responsibilities
• Integrated Campaign Management
• Plan and execute end to end integrated marketing campaigns across digital channels including paid media social email website and deal based initiatives
• Translate business and GTM priorities into clear campaign objectives target audiences messaging KPIs and execution plans
• Manage campaign lifecycle from briefing approvals execution optimization to closure and impact reporting
• Business Stakeholder Partnership
• Act as the marketing SPOC for assigned industries service lines strategic tracks or accounts
• Partner with business leaders sales and field marketing teams to align campaigns to revenue priorities deal pursuits and account plans
• Support large deals RFPs and strategic pursuits through targeted campaigns digital assets and experience led initiatives
• Performance Tracking Analytics
• Monitor campaign performance using agreed metrics such as impressions engagement leads SQLs pipeline influenced and ROI
• Prepare concise leadership ready updates campaign review decks and executive summaries
• Digital Martech Agency Collaboration
• Work closely with digital marketing Martech CRM and analytics teams to ensure accurate campaign setup tracking attribution and reporting
• Coordinate with creative content media and technology agencies to deliver high quality assets and executions aligned to Infosys brand guidelines
• Education Experience
• Bachelor s degree in marketing Business Communications or a related field MBA preferred
• min 7 years exp for graduate or engineering min 5 years experience for MBA
• 5 8 years of experience in B2B marketing with strong exposure to campaign management and digital marketing
• Prior experience in IT services consulting BPM or large enterprise environments preferred

• *Preferred Skills:**
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Digital Business\-\>Campaign Management