Senior Copywriter – Brand & Communications

• *Location :** Nariman Point, Mumbai

• *Experience Required :** 10 Years

• *Working Days :** Monday \- Saturday

• *Job Type :** Full Time

• *About the Role**
• -----------------

We are looking for a senior, highly experienced Copywriter to lead written communication across all brand and business touchpoints.

This is a strategic and execution\-driven role responsible for shaping the voice, tone, and messaging of the company across platforms including website, campaigns, product communication, newsletters, digital media, and internal communication.

The ideal candidate will bring maturity, strong writing depth, brand sensitivity, and the ability to adapt tone across formats while maintaining clarity and consistency.

This is not a junior content\-writing role. We are looking for a seasoned professional who can think, structure, and deliver with authority.

• **Key Responsibilities**
• -----------------------

• ##### **1\. Brand \& Website Communication**
• + Write and refine website copy, landing pages, and brand narratives

+ Develop product descriptions and positioning statements

+ Ensure consistency in brand tone and messaging across platforms

+ Translate business inputs into clear, compelling communication

• ##### **2\. Campaign \& Marketing Copy**
• + Develop copy for marketing campaigns, launches, and activations

+ Write headlines, taglines, and long\-form campaign narratives

+ Support digital and social media communication with platform\-specific tone

+ Collaborate with designers and marketing teams to align messaging with visuals

• ##### **3\. Newsletter \& Digital Content**
• + Draft newsletters and email communication

+ Write social media captions aligned with brand voice

+ Structure content for engagement and clarity

+ Maintain consistency across channels

• ##### **4\. Corporate \& Internal Communication**
• + Draft official announcements, memos, and business communication

+ Support leadership communication where required

+ Ensure professionalism and clarity in all written materials

• ##### **5\. Tone, Quality \& Editorial Oversight**
• + Maintain high writing standards across all content

+ Edit and refine messaging to improve clarity and impact

+ Ensure error\-free grammar, structure, and tone consistency

+ Bring structured thinking and storytelling strength to all communication

• **What Success Looks Like**
• --------------------------
• + Clear, consistent brand voice across all platforms

+ Strong, compelling website and product narratives

+ Campaign messaging that strengthens brand positioning

+ Timely delivery of all written assets

+ Minimal revisions due to clarity and quality of initial drafts

+ Reliable communication support across departments

• **Key Skills \& Competencies**
• -----------------------------
• + 10\+ years of professional copywriting experience

+ Strong portfolio demonstrating brand, website, and campaign work

+ Ability to write both short\-form and long\-form content effectively

+ Strong command of English with exceptional grammar and vocabulary

+ Ability to adapt tone for premium/luxury positioning where required

+ Strong conceptual thinking and headline development skills

+ High ownership and timely delivery discipline

+ Ability to work in a structured, performance\-driven environment

• *Qualifications**
• -----------------

• Graduation in Literature, Communications, Journalism, Marketing, or related field preferred. • Strong portfolio is mandatory.