Senior CRM Data Analyst

• *Hiring: Senior CRM Data Analyst / Customer Intelligence Analyst**

• *Experience:** 8\+ Years
• *Location:** Remote
• *Shift Timings:** 1:00 PM – 10:00 PM IST

• *Job Summary**

We are looking for an experienced **Senior CRM Data Analyst / Customer Intelligence Analyst** with strong expertise in Salesforce Data Cloud (D360\), Salesforce Marketing Cloud (SFMC), Adobe Analytics, and Tableau.

This role is primarily focused on **customer analytics, data quality analysis, CRM performance measurement, and business insights rather than Salesforce implementation or configuration**.

The ideal candidate will analyze customer data, investigate discrepancies, evaluate campaign performance, and translate complex data into actionable recommendations to improve customer engagement, conversion, retention, and revenue across EMEA markets.

• *Key Responsibilities**

• *1\. Salesforce Data Cloud (D360\) \& Customer Data Analysis**

• Act as the subject matter expert for Salesforce Data Cloud (D360\) from an analytics and data quality perspective.
• Validate customer profiles, identity resolution, profile unification, attributes, segmentation, and audience composition.
• Monitor customer data quality and investigate discrepancies in customer counts, audience targeting, and reporting outputs.
• Identify data inconsistencies, system gaps, and process inefficiencies affecting business performance.
• Collaborate with Data Engineering, Global Engineering, Product, and CRM teams to identify root causes and recommend corrective actions.
• Improve customer data accuracy, availability, and usability for CRM and marketing activities.

• *2\. CRM \& Customer Analytics**

• Analyze customer behavior, lifecycle performance, engagement, retention, and purchase trends.
• Perform customer segmentation, audience analysis, affinity analysis, and customer value analysis.
• Evaluate CRM campaign effectiveness and customer journey performance.
• Support personalization initiatives through actionable data\-driven insights.
• Identify opportunities to improve customer engagement and commercial outcomes.

• *3\. Adobe Analytics \& Digital Insights**

• Analyze website and digital customer behavior using Adobe Analytics.
• Identify opportunities to improve website conversion, engagement, and customer experience.
• Partner with E\-commerce and Product teams to evaluate customer journeys and identify friction points.
• Connect digital behavior with CRM engagement, campaign performance, and revenue outcomes.

• *4\. Tableau Reporting \& Visualization**

• Build and maintain Tableau dashboards for CRM, Marketing, Product, and E\-commerce stakeholders.
• Develop automated reporting solutions to minimize manual effort.
• Ensure data consistency and accuracy across reporting platforms.
• Present complex analytical findings through clear visualizations and business\-friendly reports.

• *5\. Stakeholder Management \& Business Insights**

• Collaborate with CRM, E\-commerce, Product, Digital, Data Engineering, and Commercial teams.
• Translate technical findings into clear business recommendations.
• Facilitate discussions between business and technical stakeholders to resolve data issues.
• Challenge assumptions, communicate risks, and influence decisions through data\-backed insights.

• *Mandatory Skills \& Qualifications**

• 8\+ years of relevant experience in CRM analytics, customer intelligence, or data analysis.
• Advanced hands\-on experience with **Salesforce Data Cloud (D360\)**.
• Strong experience with **Salesforce Marketing Cloud (SFMC)**.
• Advanced proficiency in **Adobe Analytics**.
• Advanced proficiency in **Tableau**, including dashboard development and data visualization.
• Strong SQL skills and experience analyzing large\-scale customer datasets.
• Understanding of customer data models, identity resolution, profile unification, segmentation, and audience creation.
• Proven experience investigating customer data quality issues and reporting discrepancies.
• Experience working with data warehouses such as Snowflake.
• Excellent stakeholder management, analytical thinking, and communication skills.

• *Preferred Candidate Profile**

• Strong background in customer and CRM analytics rather than implementation\-focused Salesforce development.
• Ability to connect customer behavior, digital analytics, and campaign performance to business outcomes.
• Experience working with cross\-functional and global teams.
• Strong problem\-solving skills and the ability to turn complex data into actionable insights.

• *Expected Outcomes**

• Improve trust in Salesforce Data Cloud customer profiles and audiences.
• Proactively identify and resolve customer data quality issues.
• Establish reliable Tableau dashboards for customer and campaign performance.
• Enable CRM, Product, and E\-commerce teams to make informed decisions.
• Deliver insights that support improvements in engagement, conversion, retention, and revenue.

Pay: ₹90,000\.00 \- ₹130,000\.00 per month

Experience

• CRM analytics: 8 years (Required)

Work Location: Remote