Senior Digital Marketing Executive

We are looking for a results\-driven Performance Marketer to plan, execute, and optimize paid

digital campaigns across multiple platforms. The ideal candidate will be data\-focused, ROI

oriented, and skilled in scaling campaigns while maintaining efficiency across channels such

as Google, Meta, and other paid media platforms.

Key Responsibilities

 Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook \&

Instagram), LinkedIn, and other platforms

 Drive measurable growth in leads, conversions, and revenue through performance

channels

 Conduct A/B testing on creatives, landing pages, audiences, and ad copies

 Monitor daily budgets, bids, ROAS, CPL, CPA, and conversion metrics

 Analyze campaign performance and prepare weekly/monthly reports with insights

 Collaborate with design, content, and sales teams to improve funnel performance

 Implement tracking via Google Analytics, Meta Pixel, GTM, and conversion APIs

 Stay updated on platform trends, policies, and best practices

Required Skills \& Qualifications

 Bachelor’s degree in Marketing, Business, or related field (preferred)

 2\+ years of experience in performance marketing or paid media

 Strong hands\-on experience with Google Ads, Meta Ads, and analytics tools

 Proficient in GA4, GTM, CRM integrations, and conversion tracking

 Strong analytical, optimization, and problem\-solving skills

 Excellent communication and reporting skills

Preferred Skills

 Experience with eCommerce funnels, lead generation, and retargeting

 Knowledge of landing page optimization tools (Unbounce, Webflow, etc.)

 Experience with automation tools and CRM platforms

 Agency experience is a plus

Interested candidate can share their resume at g2ctjaiswal@gmail.com

Pay: ₹25,000\.00 \- ₹60,000\.00 per month

Benefits

• Paid time off
• Provident Fund

Work Location: In person