Senior Digital Marketing Executive

Senior Digital Marketing Executive

• *Company:** Techostinger India Pvt. Ltd.
• *Position:** Senior Digital Marketing Executive
• *Experience:** 3–6 Years
• *Employment Type:** Full\-Time
• *Location:** Greater Noida \| On\-Site

About the Role

We are looking for a **Senior Digital Marketing Executive** with strong hands\-on experience in **SEO, Google Ads, Meta Ads, Social Media Marketing, Lead Generation, and Performance Marketing**.

The ideal candidate should be able to independently plan, execute, monitor, and optimize digital marketing campaigns while using data and analytics to improve website visibility, lead generation, and overall marketing performance.

Key ResponsibilitiesSEO

• Manage **On\-Page, Off\-Page, and Technical SEO** activities.
• Conduct keyword research and competitor analysis.
• Optimize website content, meta titles, descriptions, headings, URLs, and internal linking.
• Develop and execute link\-building strategies.
• Monitor keyword rankings, organic traffic, backlinks, and conversions.
• Conduct SEO audits and identify areas for improvement.
• Stay updated with Google algorithm updates and SEO trends.

Google Ads / PPC

• Plan, execute, and optimize **Google Ads campaigns**.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Perform keyword research and competitor analysis.
• Optimize ad copies, bidding, budgets, targeting, and landing pages.
• Monitor **CTR, CPC, CPL, CPA, conversion rate, and ROAS**.
• Continuously optimize campaigns for better performance and lead quality.

Meta Ads

• Manage **Facebook and Instagram advertising campaigns**.
• Create campaigns for lead generation, traffic, engagement, and conversions.
• Manage audience targeting, retargeting, custom audiences, and lookalike audiences.
• Test ad creatives, copies, and audience segments.
• Monitor and optimize **CPL, CPA, CTR, and ROAS**.

Analytics \& Reporting

• Track campaign and website performance using **Google Analytics 4 and Google Search Console**.
• Monitor traffic, leads, conversions, and user behavior.
• Prepare weekly and monthly performance reports.
• Analyze marketing data and provide actionable insights.
• Track campaign ROI and identify opportunities for optimization.

Content \& Social Media

• Coordinate with content and creative teams for blogs, social media posts, landing pages, and campaigns.
• Develop content ideas based on SEO and marketing objectives.
• Support social media strategy and campaign planning.
• Monitor engagement and overall social media performance.

Lead Generation \& Performance Marketing

• Develop strategies to generate quality leads through organic and paid channels.
• Monitor lead sources and conversion rates.
• Coordinate with the sales team to improve lead quality.
• Optimize campaigns based on **CPL, CAC, conversion rate, ROI, and ROAS**.

Required Skills

• 3–6 years of relevant Digital Marketing experience.
• Strong hands\-on expertise in **SEO, Google Ads, and Meta Ads**.
• Good knowledge of **On\-Page, Off\-Page, and Technical SEO**.
• Experience with Google Analytics 4 and Google Search Console.
• Knowledge of **Google Tag Manager** and conversion tracking.
• Familiarity with **SEMrush, Ahrefs, Screaming Frog, Google Keyword Planner**, or similar tools.
• Strong analytical and problem\-solving skills.
• Good communication and reporting skills.
• Ability to independently manage multiple campaigns and projects.

Qualification

• Bachelor's/Master's degree in **Marketing, Digital Marketing, Business Administration, or a related field**.
• Digital Marketing certifications will be an advantage.

Ideal Candidate

A **proactive, analytical, and result\-oriented digital marketing professional** who can independently manage SEO, Google Ads, Meta Ads, and lead\-generation activities and contribute to measurable digital marketing growth.

• *Send your CV:** Shristy.s@techostinger.com
• *Website:** www.techostinger.com
• *Location:** Greater Noida \| On\-Site

Pay: ₹30,000\.00 \- ₹45,000\.00 per month

Work Location: In person