Senior Digital Marketing Executive

Job Description: Digital Marketing Executive

• *Company:** Webtechnomind IT Solutions Pvt. Ltd.
• *Job Type:** Full\-Time
• *Department:** Digital Marketing
• *Experience:** 5\-8 Years
• *Location:** Newtown, Kolkata, West Bengal
• *Work Mode:** Work from Office

• *About Webtechnomind**

Webtechnomind IT Solutions Pvt. Ltd. is a full\-service IT and digital marketing agency providing website development, mobile app development, SEO, paid advertising, and comprehensive digital marketing solutions to businesses across various industries.

We are looking for a skilled and performance\-driven **Digital Marketing Executive** who has hands\-on experience in Google Ads, Meta Ads, and Search Engine Optimization (SEO) to manage campaigns, improve search engine visibility, generate quality leads, and drive measurable business growth for our clients.

• *Key Responsibilities1\. Google Ads Management**

• Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, Remarketing, and Performance Max.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor campaign performance, conversion rates, CPC, CPL, and ROAS.
• Optimize advertising budgets to improve lead quality and campaign profitability.
• Set up and monitor conversion tracking using Google Ads, Google Analytics 4 (GA4\), and Google Tag Manager (GTM).

• *2\. Meta Ads Management**

• Plan, launch, and optimize advertising campaigns on Facebook and Instagram.
• Develop lead generation, traffic, engagement, and conversion campaigns.
• Create and test ad creatives, copy, audience segments, and campaign strategies.
• Monitor CPM, CTR, CPC, CPL, and ROAS to improve campaign performance.
• Implement retargeting strategies and Meta Pixel/Conversions API tracking where applicable.

• *3\. Search Engine Optimization (SEO)**

• Perform keyword research, competitor analysis, and SEO audits.
• Implement on\-page, off\-page, technical, and local SEO strategies.
• Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
• Manage backlink building and identify relevant link\-building opportunities.
• Monitor keyword rankings, organic traffic, conversions, and website performance using Google Search Console and GA4\.
• Support AI SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM Optimization (LLMO) initiatives.

• *4\. Reporting and Client Coordination**

• Prepare weekly and monthly performance reports for digital marketing campaigns.
• Analyze campaign data and recommend actionable improvements.
• Coordinate with content writers, designers, developers, and account managers.
• Stay updated with the latest digital marketing trends, advertising policies, tools, and algorithm changes.

• *Required Skills and Qualifications**

• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
• 5\-8 years of hands\-on experience in digital marketing.
• Strong practical knowledge of Google Ads, Meta Ads Manager, and SEO.
• Experience in keyword research and paid advertising campaign optimization.
• Familiarity with GA4, Google Search Console, Google Tag Manager, and conversion tracking.
• Understanding of landing page optimization, lead generation funnels, and performance marketing metrics.
• Good analytical, communication, and problem\-solving skills.
• Ability to manage multiple client projects and meet deadlines.
• A results\-oriented mindset with a focus on leads, conversions, and ROI.

• *Preferred Qualifications**

• Google Ads certification or relevant digital marketing certifications.
• Experience working in a digital marketing agency.
• Knowledge of WordPress and basic website optimization.
• Familiarity with SEO tools such as Ahrefs, Semrush, Screaming Frog, or similar platforms.
• Experience with CRM integrations and marketing automation tools.

• *Key Performance Indicators (KPIs)**

• *Performance will be evaluated based on:**

• Google Ads and Meta Ads campaign performance.
• Cost per lead (CPL), conversion rate, and return on ad spend (ROAS), where applicable.
• Improvements in organic traffic and targeted keyword rankings.
• Quality and consistency of campaign reporting.
• Timely execution of marketing activities and achievement of agreed client objectives.

• *What We Offer**

• Opportunity to work on diverse projects across multiple industries.
• Hands\-on experience with performance marketing and advanced SEO strategies.
• A collaborative and growth\-oriented working environment.
• Opportunities for professional development and skill enhancement.
• Career growth based on performance and contribution.

• *How to Apply**

Interested candidates can share their updated CV along with details of their Google Ads, Meta Ads, and SEO experience.

Send your updated resume on hr@webtechnomind.com

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person