Senior Digital Marketing Manager

• *Who we are**

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information\-services company powered by digital innovation, analytical rigour and evidence\-based insight.

Across our three businesses \-*The Economist, Economist Enterprise and Economist Education* \- we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision\-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

• *Scope of the Role**

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This is a strategic digital marketing leadership role across all of our B2B offerings. The role is responsible for defining the digital marketing strategy, channel priorities, digital performance approach, and optimization agenda that drive pipeline, revenue, and customer growth across the portfolio. It leads the strategy for core digital channels and platforms, including website, SEO, paid media and lifecycle marketing, and works in close partnership with business unit marketers, creative, content, and marketing operations teams to translate strategy into plans, programmes, and activation. The role ensures clear alignment with commercial priorities, go\-to\-market strategies, customer needs, and growth goals.

• *What you’ll be doing**

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• **Digital marketing strategy and planning:** Define the digital marketing strategy across all B2B offerings, including channel priorities, audience approach, funnel design, and the role of digital across the revenue lifecycle. Ensure digital marketing is embedded in go\-to\-market planning and aligned to business growth objectives.
• **Channel strategy and optimisation:** Lead the strategic direction for key digital channels, including website, SEO, paid media, email, and lifecycle marketing. Set priorities for performance improvement, investment, experimentation, and optimisation across the channel mix.
• **Website and conversion strategy:** Own the strategic direction of the B2B web estate as a commercial channel, ensuring it supports audience engagement, demand generation, conversion, and customer experience goals. Drive continuous improvement in user journeys, conversion paths, content structure, and performance.
• **Search and discoverability leadership:** Define and evolve the organisation’s search strategy across both traditional search and emerging AI\-driven discovery environments. Lead the development of SEO and Generative Engine Optimisation approaches that improve visibility, authority, engagement, and qualified demand. Bring hands\-on experience of testing and applying GEO techniques, with evidence of learning and positive impact.
• **Performance marketing and demand generation:** Oversee the digital demand generation approach across paid and owned channels, ensuring programmes are aligned to audience priorities, campaign objectives, and commercial targets. Guide investment decisions based on performance, opportunity, and business value.
• **Experimentation and innovation:** Lead a culture of test\-and\-learn across digital marketing, identifying new opportunities in channels, tools, formats, and optimisation methods. Use experimentation to improve performance and help the business stay ahead of changes in buyer behaviour, platform dynamics, and digital discovery.

• *What we’re looking for**

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• **Strategic B2B digital marketing leader:** Proven track record of defining and leading digital marketing strategy that drives pipeline, revenue, and measurable business growth in complex B2B environments.
• **Deep digital channel expertise:** Strong experience across website strategy, SEO, paid media, email, lifecycle marketing, conversion optimisation, and digital performance management.
• **Experience with Generative Engine Optimisation:** Practical understanding of how AI\-powered discovery is changing digital marketing, with direct experience of testing GEO approaches and applying them to improve visibility, engagement, or demand outcomes.
• **Commercial and performance\-focused:** Demonstrated ability to align digital marketing activity to commercial priorities, demand generation goals, and measurable business outcomes.
• **Builder of digital capability:** Experience establishing digital frameworks, standards, and ways of working that improve effectiveness across teams, markets, or business units.
• **Strong experimentation mindset:** Confident leading structured testing and optimisation programmes, using data and evidence to improve channel performance and inform decisions.
• **Influential cross\-functional partner:** Ability to lead through influence and work effectively with business unit marketers, sales, product, content, creative, and marketing operations teams.
• **Insight\-led and audience\-focused:** Uses data, market understanding, and customer behaviour insight to shape channel strategy, optimise journeys, and improve performance.

\#LI\-Hybrid

• *Working Arrangements**

The majority of our roles operate on a hybrid working pattern, with 3\+ days office attendance required.

• *AI usage for your application**

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

• *What we offer**

Our benefits package is designed to support your wellbeing, growth, and work\-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our *Work From Anywhere* program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all *The Economist* content, including an online subscription, our range of apps, podcasts and more.