Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information\-services company powered by digital innovation, analytical rigour and evidence\-based insight.
Across our three businesses \-*The Economist, Economist Enterprise and Economist Education* \- we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision\-makers to make sense of change and chart a course through an increasingly complex world.
As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.
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This is a strategic digital marketing leadership role across all of our B2B offerings. The role is responsible for defining the digital marketing strategy, channel priorities, digital performance approach, and optimization agenda that drive pipeline, revenue, and customer growth across the portfolio. It leads the strategy for core digital channels and platforms, including website, SEO, paid media and lifecycle marketing, and works in close partnership with business unit marketers, creative, content, and marketing operations teams to translate strategy into plans, programmes, and activation. The role ensures clear alignment with commercial priorities, go\-to\-market strategies, customer needs, and growth goals.
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\#LI\-Hybrid
The majority of our roles operate on a hybrid working pattern, with 3\+ days office attendance required.
We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.
Our benefits package is designed to support your wellbeing, growth, and work\-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
We also offer a range of lifestyle benefits, including our *Work From Anywhere* program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
You will also be given free access to all *The Economist* content, including an online subscription, our range of apps, podcasts and more.
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