Senior Digital Marketing Manager

SynapseIndia is a software development company with over 26 years of experience. We serve clients worldwide, delivering high\-quality, scalable solutions tailored to their business needs. Our Noida SEZ office is conveniently located within walking distance of the nearest metro station.

• *Why work with us?**

• **Partnerships with Industry Leaders:** Google and Microsoft partner with certified professionals.

• *Global Exposure:** Work with international clients across diverse industries.

• *Structured Environment:** CMMI Level\-5 compliant processes ensuring quality and efficiency.

• *Reliable Salaries \& Stability:** Strong track record of on\-time payments and long\-term employee retention.

• *Work\-Life Balance:** Fixed hours, no night shifts, and alternate Saturdays off.

• *Growth Opportunities:** Continuous learning, career development, and performance\-based appraisals.

• *Recognition \& Culture:** Monthly rewards, supportive teams, and festive celebrations.

• *Employee Benefits:** Medical and accidental insurance coverage.

• *Who are we looking for?**

• *Designation** : Business Development Manager (Upwork)

• *Experience Range :** 5\+ years

• *What is the work?**

• Develop, implement, and continuously optimize enterprise SEO strategies to improve organic visibility, rankings, qualified traffic, and lead generation.
• Conduct comprehensive keyword research, search intent analysis, competitor benchmarking, technical SEO audits, and content gap analysis.
• Develop comprehensive content strategies aligned with customer journey stages and search intent.
• Build topical authority through pillar pages, service clusters, industry\-specific resources, whitepapers, case studies, technical blogs, and thought leadership content.
• Partner with subject matter experts to create technically accurate, AI\-friendly, and EEAT\-compliant content.
• Optimize website architecture, landing pages, service pages, blogs, internal linking, metadata, Core Web Vitals, page speed, crawlability, and indexability.
• Collaborate closely with Development, UX/UI, and Content teams to ensure SEO best practices are incorporated throughout website development and deployment.
• Monitor website health, indexing issues, structured data implementation, and technical performance using Google Search Console, Google Analytics 4, Screaming Frog, SEMrush, Ahrefs, Moz, and other enterprise SEO tools.
• Build domain authority through ethical digital PR, outreach campaigns, backlink acquisition, citation management, and strategic content partnerships.
• Design and execute Answer Engine Optimization (AEO) strategies to maximize visibility in Google AI Overviews, Featured Snippets, Knowledge Panels, and People Also Ask sections.
• Structure content using FAQs, question\-answer formats, comparison tables, checklists, how\-to guides, glossary pages, and schema markup to improve answer engine visibility.
• Implement structured data (Schema.org) including FAQ, HowTo, Article, Organization, Product, SoftwareApplication, LocalBusiness, Breadcrumb, and Review schema.
• Create concise, authoritative, citation\-worthy content that directly answers user intent and improves zero\-click search visibility.
• Develop reusable knowledge assets that can be surfaced by AI\-powered search assistants.
• Develop and execute Generative Engine Optimization (GEO) strategies to improve discoverability across AI\-powered search platforms including ChatGPT, Perplexity, Gemini, Claude, Microsoft Copilot, and Google AI Mode.
• Optimize content for Large Language Models (LLMs) by improving semantic relevance, entity relationships, topical authority, contextual completeness, and EEAT signals.
• Build entity\-based content clusters, topic hubs, knowledge graphs, and semantic interlinking strategies.
• Improve brand citations and authoritative references across trusted third\-party websites, communities, industry publications, documentation platforms, and knowledge sources.
• Monitor AI\-generated responses, brand citations, and discoverability across AI search platforms, continuously refining content structure, factual accuracy, and semantic optimization.
• Utilize AI platforms for content research, content optimization, competitor analysis, keyword clustering, workflow automation, and campaign planning.
• Develop AI\-assisted content workflows while maintaining originality, factual accuracy, and brand consistency.
• Evaluate and adopt emerging AI marketing technologies to improve productivity and search visibility.
• Develop and execute integrated social media strategies across LinkedIn, Facebook, Instagram, X, YouTube, and emerging platforms.
• Create, curate, schedule, and optimize high\-quality written, visual, and video content aligned with brand positioning.
• Increase engagement through community management, influencer outreach, employee advocacy, and brand storytelling.
• Coordinate paid social media campaigns to support lead generation, employer branding, and awareness objectives.
• Measure and continuously optimize social media performance using analytics and engagement insights.
• Define and monitor KPIs across SEO, AEO, GEO, AI visibility, social media, and digital marketing initiatives.
• Build executive dashboards measuring keyword rankings, organic traffic, lead generation, conversions, featured snippets, AI citations, engagement metrics, and ROI.
• Provide monthly strategic recommendations based on analytics, competitor intelligence, and emerging search trends.
• Work closely with Business Development, Content, Design, Development, Product, and Sales teams to align digital marketing initiatives with business goals.
• Mentor SEO specialists, content writers, and digital marketing executives.
• Stay updated on Google algorithm changes, AI search evolution, LLM advancements, and emerging digital marketing trends to ensure continuous competitive advantage.

• *What skills and experience are we looking for?**

• Bachelor’s degree in marketing, Business, Communications, Computer Science, or a related field.
• 8\+ years of proven experience in Digital Marketing with strong expertise in SEO, AEO, GEO, Content Strategy, and SMO.
• Demonstrated success in improving organic rankings, qualified traffic, lead generation, and digital visibility for B2B organizations.
• Deep understanding of modern search ecosystems including Google Search, AI Overviews, Bing, ChatGPT Search, Perplexity, Gemini, Claude, Microsoft Copilot, and other AI\-powered discovery platforms.
• Strong expertise with Google Analytics 4, Google Search Console, GTM, Looker Studio, SEMrush, Ahrefs, Screaming Frog, Moz, Sitebulb, and enterprise SEO platforms.
• Experience implementing structured data, semantic SEO, entity optimization, knowledge graph strategies, and EEAT best practices.
• Practical knowledge of schema markup, NLP\-based search optimization, vector search concepts, and AI content optimization.
• Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Surfer SEO, Clearscope, Frase, MarketMuse, or equivalent platforms for research and optimization.
• Strong analytical, reporting, organizational, stakeholder management, and project management skills.
• Excellent written and verbal communication skills.
• Experience managing cross\-functional teams and coordinating with content, development, design, and business stakeholders.
• Strong understanding of website technologies including HTML, CSS, JavaScript fundamentals, CMS platforms (WordPress, Shopify, Webflow, etc.), and website performance optimization.
• Experience with PPC, paid social campaigns, marketing automation platforms, CRM systems, and conversion rate optimization is highly desirable.
• Certifications in Google Analytics, Google Ads, HubSpot, SEMrush, or AI\-powered digital marketing platforms will be an added advantage.