Senior Google Ads, LinkedIn Ads & PPC Specialist

Job Title: Senior Google Ads, LinkedIn Ads \& PPC Specialist

• *Experience:** 5\+ Years
• *Location:** Kolkata (Preferred)

Job Description

We are looking for an experienced performance marketing specialist with strong expertise in Google Ads, LinkedIn Ads, and PPC campaign management to generate quality leads and drive measurable business growth.

Key Responsibilities

• Plan, launch, and optimize Google Ads campaigns, including Search, Display, Performance Max, Shopping, and YouTube Ads.
• Manage LinkedIn Ads campaigns, including Sponsored Content, Lead Generation Forms, Message Ads, and audience targeting.
• Conduct advanced keyword research, competitor analysis, audience segmentation, and bidding strategy optimization.
• Set up and manage GA4, Google Tag Manager, conversion tracking, LinkedIn Insight Tag, and offline conversion tracking.
• Optimize campaigns for CPL, CPA, ROAS, lead quality, and conversion rates.
• Perform A/B testing on ad creatives, copy, landing pages, and audience segments.
• Manage lead generation and e\-commerce campaigns across multiple platforms.
• Analyze campaign performance, prepare reports, and recommend data\-driven improvements.

Requirements

• Minimum 5 years of hands\-on experience in Google Ads, LinkedIn Ads, and PPC.
• Strong knowledge of advanced bidding strategies, conversion tracking, and remarketing.
• Experience managing B2B lead generation campaigns and professional audience targeting.
• Proficiency in analytics, reporting, and campaign optimization.
• Google Ads and LinkedIn Ads certifications are a plus.

• *Preferred:** Candidates based in Kolkata who can work on\-site.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Work Location: In person