Senior Manager Campaign

• *Job Description:**

• *What You'll Do**

• Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
• Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
• Build scalable marketing solutions using Marketing Cloud Next and AI\-powered automation
• Configure Agentforce for Marketing to automate campaign execution and customer engagement
• Leverage Einstein AI for content generation, personalization, send\-time optimization, and next\-best\-action recommendations
• Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third\-party platforms using APIs
• Develop reusable components, dynamic content, and personalized communications
• Support real\-time customer engagement using event\-driven marketing and Data Cloud activation
• Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

• *Skills We're Looking For**

• Hands\-on experience with Salesforce Marketing Cloud (Engagement)
• Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
• Experience with AMPscript, SQL, HTML, CSS, and SSJS
• Understanding of REST APIs and Salesforce CRM integration
• Familiarity with Data Cloud or Marketing Cloud Next is a plus
• Interest in AI\-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

• *Preferred Certifications**

• Salesforce Marketing Cloud Developer
• Marketing Cloud Engagement Administrator
• Marketing Cloud Email Specialist

• *Must\-Have Skills:**

• *Salesforce Marketing Cloud**

• Marketing Cloud Engagement
• Journey Builder
• Automation Studio
• Contact Builder
• Content Builder
• Email Studio
• Mobile Studio
• Marketing Cloud APIs

• *Marketing Cloud Next \& AI**

• Understanding of Marketing Cloud Next
• Exposure to Agentforce or AI\-powered marketing capabilities
• Knowledge of Einstein AI, Prompt Builder, or AI\-assisted campaign creation
• Basic understanding of Data Cloud concepts and customer data activation

• *Technical Skills**

• AMPscript
• SSJS (Server\-Side JavaScript)
• SQL
• HTML
• CSS
• JavaScript
• REST APIs
• JSON
• OAuth

• *Integration**

• Salesforce CRM integration
• API\-based integrations
• Event\-driven architecture
• Webhooks (preferred)

• *Location:**

India \- Maharashtra\- Pune \- Baner \- Amar Madhuban Tech Park**Brand:**

Merkle**Time Type:**

Full time**Contract Type:**

Permanent