Senior Manager - Digital Marketing

• *Senior Manager (Digital Marketing)**

• *Experience:** 6–9 Years
• *Department:** Marketing / Digital Marketing
• *Position:** Senior Manager (Digital Marketing)
• *Location:** Pune
• *Employment Type:** Full\-Time
• *Reporting To:** \[CEO / Director / CMO]

• *About the Role**

We are looking for an **innovative, strategic, and results\-driven Senior Manager Digital Marketing** to lead our digital marketing function and drive the company's overall online presence, customer acquisition, brand growth, and digital revenue.

The ideal candidate will have **6–9 years of experience in digital marketing**, strong team leadership capabilities, a creative mindset, and hands\-on expertise across **end\-to\-end digital marketing activities**. The candidate should be someone who constantly brings **new, innovative marketing ideas and strategies** to achieve business objectives.

• *Key Responsibilities**

• Develop and execute the **overall digital marketing strategy** aligned with business and revenue goals.
• Lead, mentor, and manage the **digital marketing team**, ensuring productivity, collaboration, and performance.
• Manage end\-to\-end digital marketing activities including:
• SEO \& SEM
• Google Ads and paid advertising
• Social media marketing
• Content marketing
• Email marketing
• Performance marketing
• Lead generation and conversion campaigns
• Website and landing page optimization
• Influencer and affiliate marketing
• Online reputation and brand management
• Marketing automation and CRM campaigns
• Identify and implement **innovative and creative marketing ideas, campaigns, and growth strategies**.
• Plan and manage digital marketing budgets with a strong focus on **ROI and cost efficiency**.
• Develop strategies for customer acquisition, engagement, retention, and brand awareness.
• Analyze campaign performance using relevant analytics and marketing tools and take data\-driven decisions.
• Track KPIs such as leads, conversions, CAC, ROI/ROAS, website traffic, engagement, and revenue contribution.
• Work closely with sales, business development, creative, product, and other teams to align marketing initiatives with business objectives.
• Stay updated with the latest **digital marketing trends, AI tools, platforms, algorithms, and emerging technologies**.
• Conduct competitor and market analysis to identify new opportunities.
• Build and execute integrated digital campaigns across multiple channels.
• Develop innovative approaches to improve brand visibility, lead quality, customer engagement, and overall digital performance.
• Prepare regular performance reports and present insights, achievements, and improvement plans to senior management.

• *Key Skills \& Competencies**

• Strong **team leadership and people management** skills.
• Excellent strategic thinking and execution capabilities.
• Highly **creative and innovative mindset** with the ability to generate new marketing ideas.
• Strong knowledge of **end\-to\-end digital marketing**.
• Expertise in performance marketing and lead generation.
• Strong analytical and data\-driven decision\-making skills.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to manage multiple campaigns and priorities simultaneously.
• Strong understanding of customer journeys, funnels, and conversion optimization.
• Ability to work in a fast\-paced and target\-oriented environment.
• Strong commercial and ROI\-focused approach.

• *Required Experience**

• **6–9 years of overall experience in Digital Marketing.**
• Proven experience in **leading and managing a digital marketing team**.
• Demonstrated success in planning and executing end\-to\-end digital marketing campaigns.
• Experience in developing innovative campaigns that deliver measurable business results.
• Hands\-on understanding of major digital marketing channels, analytics, and performance marketing platforms.

• *Qualifications**

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA/PGDM in Marketing or Digital Marketing will be an added advantage.

• *What We Are Looking For**

We are looking for a **Digital Marketing Leader, not just a campaign manager** — someone who can take ownership of the complete digital marketing function, lead a high\-performing team, experiment with new ideas, identify growth opportunities, and translate digital initiatives into measurable business results.

Pay: ₹700,000\.00 \- ₹800,000\.00 per year

Benefits

• Flexible schedule
• Health insurance
• Provident Fund

Work Location: In person