Senior Manager / Head Public Relations

Position: Senior Manager/ Head Public Relations

Reporting: President Marketing

Roles \& Responsibilities

1\. Strategic Planning and Implementation

o Plan, develop, and implement PR strategies.

o Research, write, and distribute press releases to targeted media.

o Collate and analyze media coverage.

2\. Social Understanding and Political Acumen

o Ensure successful implementation of PR campaigns.

o Coordinate with third\-party vendors and agencies.

o Manage content and maximize its use as a communication tool.

o Implement and circulate newsletters across print, electronic, and social

media.

3\. Project Delivery

o Understand projects’ needs and deliver PR activities effectively.

o Research, develop, and implement PR campaigns for festivals.

4\. Industry and Competitor Analysis

o Map the movement of competitors and industry counterparts.

o Develop strategic plans to increase awareness of the organization's

operations.

5\. Networking and Event Management

o Meet and network with media personnel.

o Report writing, event endorsement, organization of press conferences.

o Plan and execute product launches and media roundtables.

6\. Campaign Development and Execution

o Develop and execute PR campaigns.

o Understand all media channels (digital, mobile, print) and leverage them

effectively.

o Provide key insights and strategic recommendations for below\-the\-line

(BTL) marketing.

7\. Brand Campaigns

o Create brand\-inspired campaigns geared towards delivering impact in the

BTL space.

o Plan cross\-platform integrated campaigns that deliver real results in the

BTL space.

Qualifications \& Experience

 Education: Graduate in Corporate Communications/PR.

 Experience: 8\+ years in Public relations, preferably in the events, entertainment,

and advertising sectors.

 Should be very well connected with Global PR Agencies

 Should be interested to work in the Arts and culture space.

 Should be well networked and well read

 Skills

o Exceptional communication skills.

o Proven track record in handling PR and communication functions.

o Expertise in planning and executing integrated campaigns across various

media channels.

Pay: ₹1,000,000\.00 \- ₹1,200,000\.00 per year

Work Location: In person