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Here at Rakuten Kobo Inc. we offer a casual working start\-up environment and a group of friendly and talented individuals. Our employees rank us highly in terms of commitment to work/life balance. We realize that for our people to be innovative, creative and passionate they need to feel valued and supported.
If you’re looking for a company that inspires passion, personal, and professional growth – join Kobo and come help us on our mission of making reading lives better.
We are seeking a Senior Manager, Performance Marketing to lead marketing measurement and performance optimization across Kobo’s global marketing organization.
This is a highly strategic and hands\-on role responsible for support our performance marketing strategy and how this strategy is measured, understood, and optimized across acquisition, retention, CRM, ecommerce, subscriptions, and lifecycle marketing.
The ideal candidate combines deep performance marketing and analytical expertise with strong commercial acumen, translating complex data into actionable marketing decisions that improve customer acquisition efficiency, retention, conversion, and lifetime value.
This role will be critical to helping Kobo scale efficiently by improving how we measure performance, understand customer behavior, allocate investment, and optimize the full customer lifecycle. Success in this role will directly impact acquisition efficiency, retention performance, customer lifetime value, and overall business growth.
Lead Marketing Measurement Strategy
Drive Performance Optimization
Insight Delivery
Cross\-Functional Leadership
Required Experience
Technical Expertise
Leadership \& Soft Skills
Rakuten Kobo Inc. is the world’s digital bookseller created by and for booklovers. Owned by Tokyo\-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s millions of worldwide users can read anytime, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives. To learn more about Rakuten Kobo, visit www.kobo.com.
Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.
Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.
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