Senior Marketing Executive

• *Job Description: Senior Executive\-Marketing**

• *Experience:** 3–8 Years
• *Department:** Marketing
• *Location:** Ernakulam

• *Job Summary**

We are looking for a dynamic and result\-oriented Marketing Executive with 3–8 years of experience in digital marketing, SEO, marketing communications and BTL\&ATL activities. The ideal candidate should be capable of executing marketing campaigns, enhancing brand visibility, managing communication initiatives, and supporting the company's overall marketing objectives.

• *Key Responsibilities**

• *Digital Marketing \& SEO**

• Plan and execute digital marketing activities to improve brand awareness and online visibility.
• Implement SEO strategies, including keyword research, on\-page and off\-page optimization and content optimization.
• Monitor website performance, organic traffic, keyword rankings and campaign effectiveness using relevant digital marketing tools.
• Coordinate digital campaigns across social media, websites and other online platforms.

• *Marketing Communications**

• Develop and coordinate marketing content, promotional materials, brochures, presentations and product communications.
• Ensure consistency in brand messaging across marketing channels.
• Coordinate with internal teams, agencies and designers for the development of marketing collateral.
• Support product launches, promotional campaigns and brand\-building initiatives.

• *BTL Activities \& Campaign Management**

• Plan and execute BTL activities, including exhibitions, trade fairs, dealer meets, product demonstrations, promotional events and customer engagement programmes.
• Coordinate with vendors, agencies, and other stakeholders to ensure timely execution of marketing activities.
• Manage marketing materials, event logistics and promotional requirements.
• Track campaign performance, prepare reports and evaluate the effectiveness of marketing initiatives.

• *Reporting \& Coordination**

• Monitor marketing budgets, campaign expenses and activity\-wise performance.
• Prepare regular reports on digital marketing performance and BTL campaign outcomes.
• Coordinate with sales and other departments to align marketing activities with business objectives.

• *Required Skills \& Qualifications**

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3–8 years of relevant experience in marketing, with hands\-on exposure to digital marketing, SEO, marketing communications, and BTL activities.
• Good understanding of SEO tools, digital analytics, and social media platforms.
• Strong communication, coordination, and project management skills.
• Ability to manage multiple marketing activities and meet deadlines.
• Creative thinking, attention to detail, and a results\-oriented approach.

• *Preferred Candidate:** A proactive marketing professional with a balanced understanding of digital marketing and on\-ground promotional activities, capable of strengthening brand presence and supporting business growth.

Job Types: Full\-time, Permanent

Pay: ₹35,000\.00 \- ₹50,000\.00 per month

Work Location: In person