Senior Marketing Manager

• *Marketing Manager (Real Estate)**

Kalky Group, Bhubaneswar, Odisha

• *About Kalky Group**

Kalky Group has been developing real estate in Bhubaneswar since 2014, and its roots go back to 2001, when it began as an interior design and execution firm in Delhi. The group develops residential and mixed\-use communities. Its in\-house interior design (Kalky Interior) and modular furniture (Kitzine) teams finish every home. All Kalky projects are RERA\-registered.

• *About the Role**

We are looking for a senior real estate marketing leader to head sales and marketing across our projects. You will own the complete sales strategy and run it end to end, from building the CP network to closing bookings and running the CRM. We are hiring for capability, not for one product type. You should be able to build a sales team and system that works across projects, price points and buyer segments.

• *Key Responsibilities**

• Sales strategy*

• Own the sales strategy for every project, from pre\-launch to sell\-out
• Prepare annual and project\-wise sales plans, inventory release plans and booking targets
• Give management inputs on pricing, payment plans and offers based on market data
• Track competitor launches and pricing in Bhubaneswar

• CP network*

• Build, grow and manage a channel partner (CP) network across Bhubaneswar and Odisha
• Set up empanelment, commission structures, lead registration rules and timely payouts
• Run CP meets, site visits and product training
• Build referral programmes with existing customers

• Digital marketing*

• Plan and run online campaigns across search, social, video, WhatsApp and property portals
• Oversee lead generation, landing pages, website enquiries and Google Business Profiles
• Review campaign data weekly and move budget to the channels that deliver site visits and bookings

• Offline marketing and media*

• Plan and buy outdoor, print, radio and on\-ground media
• Run property expos, corporate activations and site events
• Make sure every advertisement carries correct project details and RERA disclosures

• Agency and vendor management*

• Brief the creative agency on campaigns, brochures and launch material, and approve all output
• Select and negotiate with media, printing, digital and event vendors
• Hold agencies and vendors to agreed timelines, quality and cost

• Pre\-sales to closing*

• Lead the pre\-sales team on lead response, qualification, follow\-up and site visit scheduling
• Lead the sales team on presentations, negotiation and closing
• Coordinate booking documentation and home\-loan tie\-ups with the CRM and accounts teams

• CRM and team leadership*

• Run a CRM that tracks every lead by source, stage and next action
• Manage post\-booking communication through to handover
• Recruit, train and lead the pre\-sales, sales, CP and digital teams
• Set targets and incentives, and present a weekly sales and marketing MIS to management

• *Requirements**

• Minimum 10 years in real estate marketing and sales
• At least 3 years as a team lead
• Has owned the complete sales strategy for real estate projects, from launch to sell\-out
• Sound knowledge of the Bhubaneswar real estate market
• Strong local network and active CP relationships in Bhubaneswar
• Hands\-on experience with online and offline media planning and buying
• Experience using a CRM for leads, pipeline and reporting
• Working knowledge of RERA (Odisha) rules for advertising and bookings
• A track record of meeting sales targets, with numbers you can verify
• Fluent in Odia, Hindi and English
• Graduate in any discipline; an MBA or PGDM in Marketing or Sales is preferred

• *What We Offer**

• A leadership role with full ownership of sales and marketing
• Competitive fixed pay plus an incentive linked to bookings and collections
• Authority to build and shape your own team
• A long\-term pipeline of projects

Pay: ₹800,000\.00 \- ₹1,100,000\.00 per year

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Application Question(s)

• How many years of experience do you have in real estate marketing and sales?
• How many years have you worked as a team lead in real estate sales or marketing?
• How many active real estate channel partners in Bhubaneswar do you currently work with?
• What is your current annual CTC, and ur expected salary ?
• Have you owned the complete sales strategy for a real estate project, from launch to sell\-out

Work Location: In person