Senior Performance Marketer

• *Job title:** Senior Performance Marketer
• *Location:** Kirti Nagar, Delhi (On\-site)
• *Experience:** 2\+ Years
• *Company:** InstaServ India Pvt Ltd
• *Employment Type:** Full\-time

• *Job Description:** InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients.

• *Responsibilities:**

• Create and manage PPC campaigns across Google Ads and Facebook Ads platforms.
• Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance.
• Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives.
• Monitor campaign performance, analyze data, and provide insights and recommendations for improvement.
• Conduct A/B testing and implement strategies to improve click\-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management.
• Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals.

• *Requirements:**

• Proven experience as a PPC Specialist or similar role, with strong expertise in Google Ads and Meta (Facebook) Ads.
• Mandatory experience in a digital marketing agency (DMA).
• Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization.
• Experience in managing shopping ads, catalogue ads, and lead generation campaigns.
• Ability to manage multiple projects and campaigns simultaneously for international clients.
• Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data\-driven decisions.
• Strong communication and collaboration skills to work effectively within a team environment.

Pay: ₹30,000\.00 \- ₹50,000\.00 per month

Benefits

• Commuter assistance
• Flexible schedule
• Leave encashment

Work Location: In person