Senior Performance Marketing & CRO Specialist (AI & A/B Testing)

We are seeking an experienced **Senior AI Marketing Operations \& Creative Experimentation Specialist** to join our marketing team and establish a scalable, data\-driven creative optimization framework across our digital marketing channels.

This role is ideal for professionals who are passionate about **Performance Marketing, A/B Testing, AI\-assisted creative workflows, campaign experimentation, and marketing operations**. You will be responsible for defining and managing the end\-to\-end creative testing process—from campaign briefing and AI\-assisted ideation to structured experimentation, performance reporting, and continuous optimization.

Working closely with the **Theme Lead, Marketing, Creative, Product, and Analytics teams**, you will build standardized workflows that improve campaign efficiency, accelerate creative production, and maximize marketing performance through measurable experimentation.

• *Key Responsibilities**

• Define, implement, and continuously improve the organization's creative A/B testing framework across paid marketing channels.
• Establish standardized A/B testing cadences, including weekly, bi\-weekly, and monthly experimentation cycles to ensure continuous creative optimization.
• Develop structured campaign briefing templates that clearly define campaign objectives, target audiences, messaging, deliverables, testing variables, and success metrics.
• Create and maintain AI\-assisted briefing workflows using **Claude** to generate creative concepts, messaging angles, headlines, hooks, copy variations, and testing hypotheses.
• Collaborate with the **Theme Lead** to review, prioritize, and approve AI\-generated creative concepts before production.
• Define a standardized creative review and approval process to ensure alignment with brand guidelines, campaign objectives, and business priorities.
• Coordinate with Design, Video, UI/UX, and Marketing teams to ensure creative assets are produced according to approved briefs and testing plans.
• Design structured experimentation plans covering creative concepts, messaging, visual styles, landing pages, offers, audiences, and call\-to\-action variations.
• Monitor experiment performance and ensure tests are executed with statistically reliable methodologies and consistent documentation.
• Develop standardized result reporting formats, including campaign summaries, test hypotheses, key performance metrics, insights, winning variations, business impact, and recommended next actions.
• Analyze campaign performance using KPIs such as CTR, CPC, CPM, CPA, ROAS, Conversion Rate, CAC, and Customer Lifetime Value (CLV) to identify optimization opportunities.
• Build and maintain documentation for creative briefs, AI prompts, testing frameworks, experiment results, best practices, and optimization roadmaps.
• Identify opportunities to improve AI\-assisted marketing workflows and continuously evaluate emerging AI tools and technologies that enhance creative production and marketing performance.
• Work closely with cross\-functional stakeholders to ensure consistent execution of experimentation processes across all marketing initiatives.

• *Required Qualifications**

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field (or equivalent professional experience).
• 4\+ years of experience in Performance Marketing, Growth Marketing, Marketing Operations, Creative Strategy, or Conversion Rate Optimization (CRO).
• Proven experience designing and executing structured A/B testing and experimentation programs.
• Strong understanding of creative testing methodologies, marketing analytics, and campaign optimization.
• Hands\-on experience with paid advertising platforms such as Meta Ads, Google Ads, TikTok Ads, Amazon Ads, or similar platforms.
• Experience using AI tools such as **Claude, ChatGPT, Gemini**, or equivalent platforms for campaign planning, creative ideation, and workflow automation.
• Strong analytical skills with the ability to interpret performance data and translate findings into actionable marketing strategies.
• Experience developing marketing dashboards, reporting frameworks, and executive performance summaries.
• Excellent communication, stakeholder management, and project coordination skills.

• *Preferred Qualifications**

• Experience establishing creative operations or marketing experimentation frameworks within an agency or in\-house marketing team.
• Experience collaborating with Creative Directors, Theme Leads, Design, Video, Product, and Development teams.
• Familiarity with Google Analytics 4 (GA4\), Google Tag Manager (GTM), Microsoft Clarity, Looker Studio, Power BI, Tableau, or similar analytics platforms.
• Experience in D2C, E\-commerce, Consumer Technology, SaaS, or high\-growth digital businesses.
• Passion for AI\-assisted marketing, experimentation, and continuous process improvement.

• *Location: Madurai**

• *Job Mode: On\-site**

• *Mail: vignesh.hrbeeyoond@gmail.com**

• *Contact: \+91 9952560396**

Pay: ₹50,000\.00 \- ₹70,000\.00 per month

Work Location: In person