Senior Performance Marketing Funnel Manager — Education & Workshops

Senior Performance Marketing \& Funnel Manager — Education \& Workshops

• *Company:** AI5 Academy
• *Experience:** 5\+ years preferred, with proven results in education, professional training, workshops or premium learning programs.

About the Role

AI5 Academy is hiring a hands\-on performance marketer to build and manage Instagram\-led customer acquisition funnels for its courses and workshops.

You should have independently planned, launched and scaled paid campaigns for premium programs or high\-ticket services. We want someone who can connect advertising, landing pages, workshop registrations, follow\-up automation and admissions tracking into a measurable acquisition process.

Success in this role means qualified inquiries, attended counselling calls, workshop participation and paid enrolments.

Key Responsibilities

• Own Instagram and Facebook campaigns through Meta Ads Manager, from planning and launch to testing, optimisation and scaling.
• Build funnels for direct course inquiries, counselling bookings, free or paid workshops, webinars and premium program admissions.
• Plan the complete customer journey: ad → landing page → registration → WhatsApp/email follow\-up → workshop or counselling → paid enrolment.
• Define audience segments, campaign messaging, creative briefs, budgets and retargeting sequences.
• Coordinate with designers, video editors and landing\-page developers; take responsibility for funnel execution.
• Set up automated confirmations, reminders, missed\-attendance follow\-ups and post\-workshop nurture sequences.
• Connect lead capture with the CRM and admissions team, with clear ownership and follow\-up stages.
• Track lead quality and admissions outcomes, and use counsellor feedback to improve campaigns.
• Manage conversion tracking, including Meta Pixel, Conversions API, GA4 and UTM tagging.
• Report spend, qualified lead cost, registration cost, attendance rate, counselling bookings, paid admissions and customer acquisition cost.
• Scale campaigns based on business results while controlling wasted spend.

Required Background

• Proven experience running paid acquisition for training institutes, edtech companies, coaches, consultants or premium education businesses.
• Strong working knowledge of Meta Ads Manager, Instagram advertising, landing pages, retargeting and funnel testing.
• Experience marketing to working professionals, business owners or other audiences purchasing premium programs.
• Previous ownership of substantial advertising budgets, with the ability to state the actual monthly spend managed and results achieved.
• Practical experience with CRM systems, WhatsApp/email automation and tools such as Make, n8n, Zapier or equivalent platforms.
• Ability to distinguish low\-cost leads from qualified prospects who attend, engage and purchase.
• Ability to explain personal contribution clearly, including what you executed yourself and what your team handled.

What We Expect You to Demonstrate

Please share two or three relevant campaign examples covering

• The program or service marketed, its price and target audience.
• Campaign duration and monthly advertising budget.
• Funnel structure and follow\-up process.
• Leads, qualified inquiries, workshop attendance or counselling bookings.
• Paid enrolments, acquisition cost and revenue results, where available.
• Your exact responsibilities and the changes that improved performance.

Anonymised reports or screenshots are welcome. Please do not share confidential client information.

How Performance Will Be Assessed

Performance will be assessed through qualified lead generation, attendance, counselling bookings, paid enrolments and acquisition cost. Admission targets will be agreed alongside the admissions team, taking account of pricing, program availability and sales follow\-up.

Application Questions

• Which education, training, workshop or high\-ticket campaigns have you personally managed?
• What was the highest monthly Meta advertising budget you directly managed, and for how long?
• Describe your strongest funnel: program price, spend, registrations, attendance and paid conversions.
• Which landing\-page, CRM, WhatsApp and automation tools have you used hands\-on?
• If a campaign generates many inquiries but few admissions, how would you identify and address the problem?
• Please share your portfolio, availability and compensation expectations.

Pay: ₹21,000\.00 \- ₹50,000\.00 per month

Benefits

• Flexible schedule

Work Location: Remote