Senior Performance Marketing Specialist

• *Title – Senior Performance Marketing Specialist (Enterprise B2B)**

• *Pune (Onsite) \| Full\-Time \| 4–6 Years Experience**

• *About the Role**

Enreap is looking for a **hands\-on Performance Marketing Specialist** to own and optimize our enterprise paid marketing engine across **Google Ads, LinkedIn Ads, Display, and Remarketing** for multiple regions (India, SEA, MENA \& USA) and partner ecosystems including **Atlassian, AWS, GitLab, Monday.com, and ODT**.

The ideal candidate should be passionate about generating **enterprise pipeline**, improving **SQLs**, optimizing **CAC**, and driving measurable business growth through data\-driven marketing.

• *Key Responsibilities**

• Own Google Search, LinkedIn Ads, Display \& Remarketing campaigns
• Manage monthly paid media budgets and optimize campaign performance
• Improve SQL generation, Pipeline, CAC, ROAS and conversion rates
• Build keyword strategies, audience segmentation, bidding strategies and campaign structures
• Execute landing page optimization and A/B testing
• Build and optimize remarketing campaigns across the buyer journey
• Work closely with Sales, Demand Generation and BDR teams to improve lead quality and pipeline
• Manage campaign tracking, attribution and reporting using GA4, GTM and CRM platforms
• Support SEO and AI Search Optimization initiatives to improve organic visibility

• *Must Have**

• 4–6 years of hands\-on B2B Performance Marketing experience
• Strong expertise in **Google Ads (Search, Display, Performance Max \& Remarketing)**
• Hands\-on experience with **LinkedIn Ads**
• Experience managing **USD 8K–15K\+ monthly** paid media budgets
• Experience generating **Enterprise B2B Leads, MQLs, SQLs and Pipeline**
• Strong knowledge of **GA4, Google Tag Manager and Conversion Tracking**
• Experience with **Landing Page Optimization, A/B Testing and CRO**
• Experience with **HubSpot, Zoho CRM or Salesforce**
• Comfortable managing campaigns across multiple regions and business units

• *Good to Have**

• Experience in **B2B SaaS, IT Services, Cloud, DevOps or Enterprise Software**
• Experience marketing **Atlassian, AWS, GitLab, Monday.com** or similar enterprise platforms
• Exposure to **ABM, Marketing Automation, Looker Studio, Hotjar or Microsoft Clarity**
• Basic understanding of **SEO and AI Search Optimization (AEO)**

• *Success Metrics**

• Pipeline Generated
• SQL Generation
• CAC \& CPL Optimization
• Campaign ROI \& ROAS
• Landing Page Conversion Rate
• Attribution Accuracy
• Multi\-region Campaign Performance
• *Department:** Marketing
• *Designation:** Specialist