Senior Performance Marketing Specialist

• *Company:** Route Upskill Academy
• *Location:** Kozhikode, Kerala
• *Employment Type:** Full\-time
• *Experience:** 5\+ Years
• *Department:** Performance Marketing \& Growth

About Route Upskill Academy

Route Upskill Academy is a professional skill\-development and career training institution offering industry\-oriented programs in Data Analytics, Accounting \& Finance, and Logistics \& Supply Chain Management. We focus on practical training and helping students build successful careers.

About the Role

We are looking for a data\-driven **Senior Performance Marketing Specialist** with at least 5 years of hands\-on experience in Meta Ads and Google Ads. The candidate will be responsible for managing paid advertising campaigns, generating quality student leads, optimising marketing performance, and driving admission growth.

Key Responsibilities

• Plan, execute, and optimise campaigns across Meta Ads (Facebook and Instagram) and Google Ads.
• Manage lead generation, search, display, YouTube, remarketing, and conversion campaigns.
• Conduct audience research, keyword analysis, competitor analysis, and A/B testing.
• Monitor and optimise cost per lead (CPL), cost per acquisition (CPA), conversion rates, and ROAS.
• Analyse campaign data and identify opportunities to improve lead quality and admission conversions.
• Develop performance dashboards and reports using Looker Studio, Excel, or Google Sheets.
• Track marketing KPIs, advertising budgets, qualified leads, and cost per admission.
• Optimise landing pages, lead forms, creatives, and conversion funnels.
• Coordinate with the sales and admission counselling teams to improve lead follow\-up and conversion rates.
• Develop data\-driven marketing strategies to increase enrolments and achieve business targets.
• Prepare weekly and monthly campaign performance reports with actionable recommendations.
• Stay updated on advertising trends, platform changes, and performance marketing best practices.

Required Skills \& Qualifications

• Minimum **5 years of hands\-on experience** in performance marketing.
• Strong expertise in Meta Ads Manager and Google Ads.
• Proven experience in lead generation, paid campaign optimisation, and conversion tracking.
• Strong analytical skills and the ability to interpret marketing data.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, and remarketing.
• Proficiency in Excel, Google Sheets, and reporting dashboards.
• Excellent budgeting, campaign management, and problem\-solving skills.
• Experience in education, EdTech, training, or lead\-generation businesses is an advantage.
• Ability to work independently and deliver measurable marketing results.

Key Performance Indicators (KPIs)

• Quality and volume of leads generated.
• Cost per lead and cost per qualified lead.
• Cost per admission and lead\-to\-admission conversion rate.
• Advertising budget utilisation and campaign ROI/ROAS.
• Achievement of monthly lead generation and admission targets.

Pay: ₹30,000\.00 \- ₹70,000\.00 per month

Work Location: In person