Senior Sales and Marketing Manager

SCAFF ENGINEERS is looking for a result\-oriented Sales Associate to drive business development and sales for its product portfolios.

The role involves identifying new customers, developing dealer/channel networks, managing and retaining existing accounts, generating enquiries, coordinating quotations and orders, and achieving assigned sales targets.

• *1\. Job Objective**

To drive sales growth and market expansion for the company's manufactured scaffolding and shuttering products by developing new customers, strengthening existing relationships, expanding dealer networks, securing project orders, and achieving sales and profitability targets.

The role will be responsible for developing market demand, converting enquiries into orders, coordinating with manufacturing and dispatch teams, and ensuring sustainable business growth.

• *2\. Key Responsibilities**

• *A. Sales and Business Development**

· Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.

· Generate business from builders, real estate developers, infrastructure companies, EPC contractors, civil contractors, industrial projects, and government projects.

· Promote and sell manufactured products such as MS scaffolding pipes, cuplock and ringlock systems, H\-frame scaffolding, adjustable props, base jacks, U\-head jacks, shuttering plates, centering materials, and formwork accessories, as applicable to the company's product range.

· Identify upcoming construction projects and develop direct relationships with project owners, procurement teams, contractors, and site engineers.

· Generate enquiries, prepare quotations, negotiate prices, and convert enquiries into confirmed purchase orders.

· Develop new geographical markets and increase the company's market share.

· Achieve sales targets while maintaining the required gross profit margins.

• *B. Project Sales and Key Account Management**

· Develop relationships with large construction companies, infrastructure developers, EPC contractors, and major builders.

· Identify high\-value projects and develop account\-specific sales strategies.

· Coordinate with estimation and technical teams for product specifications, quantities, drawings, and project requirements.

· Participate in customer meetings, project discussions, commercial negotiations, and tender submissions.

· Maintain a pipeline of upcoming projects and track each opportunity through enquiry, quotation, negotiation, and order closure.

· Build long\-term relationships to secure repeat orders and preferred\-vendor opportunities.

• *C. Market Intelligence and Competitor Analysis**

· Conduct regular market visits and collect information on competitor prices, product quality, specifications, and customer preferences.

· Track upcoming residential, commercial, industrial, and infrastructure projects.

· Identify new product opportunities based on market demand and customer feedback.

· Recommend suitable pricing, discount policies, and market\-entry strategies to management.

· Provide regular reports on market trends, competitor movements, and new business opportunities.

• *D. Coordination with Manufacturing and Operations**

· Coordinate with production planning, quality control, stores, procurement, and dispatch teams to fulfil customer orders on time.

· Share sales forecasts and order projections with production planning to support capacity and material planning.

· Communicate customer\-specific product requirements, specifications, and delivery schedules to the relevant departments.

· Monitor order status and proactively address production or dispatch delays.

· Coordinate with the quality department to resolve product quality complaints.

· Provide market feedback to management regarding product improvements, new product development, and customer requirements.

• *E. Pricing, Costing and Commercial Management**

· Prepare quotations based on approved costing, pricing, and discount policies.

· Coordinate with costing and finance teams to ensure appropriate contribution margins.

· Negotiate commercial terms, payment schedules, credit limits, and delivery conditions.

· Evaluate large orders based on volume, profitability, production capacity, and payment risk.

· Monitor sales profitability and avoid unnecessary discounts or unprofitable business.

· Follow up on outstanding payments in coordination with the accounts team.

• *F. Marketing and Brand Development**

· Develop marketing strategies to promote the company's manufacturing capabilities, product quality, and delivery strengths.

· Prepare company presentations, product catalogues, technical literature, and sales proposals.

· Coordinate exhibitions, construction industry events, product demonstrations, and customer visits.

· Support digital marketing, website enquiry generation, online promotions, and social media campaigns.

· Develop marketing materials highlighting product specifications, quality standards, manufacturing facilities, and competitive advantages.

• *G. Sales Team Management and Reporting**

· Lead and manage sales executives, area sales managers, and business development personnel.

· Allocate territories, customer accounts, and sales targets.

· Conduct regular sales meetings and review individual and team performance.

· Maintain a structured sales pipeline and customer database through CRM or ERP systems.

· Submit weekly and monthly sales reports, forecasts, competitor updates, and business development plans to management.

· Coach the sales team on product knowledge, negotiation, lead generation, and customer relationship management.

• *3\. Key Performance Indicators (KPIs)**

The manager will be evaluated against the following measurable parameters:

1\. Achievement of monthly and annual sales revenue targets.

2\. Gross profit margin and contribution from sales.

3\. New customer acquisition and repeat business growth.

4\. Dealer and distributor network expansion.

5\. Number and value of new project orders secured.

6\. Enquiry\-to\-order conversion rate.

7\. Growth in sales volume across product categories and territories.

8\. Accuracy of sales forecasts and production requirements.

9\. Timely payment collection and control of overdue receivables.

10\. Customer satisfaction and reduction in unresolved complaints.

11\. Coordination between sales, production, and dispatch for on\-time delivery.

12\. Development of new markets and strategic accounts.

• *4\. Required Skills and Competencies**

· Strong knowledge of scaffolding, shuttering, formwork, and construction materials.

· Proven experience in industrial, project\-based, or B2B sales.

· Understanding of manufacturing costs, product pricing, margins, and commercial negotiations.

· Experience in dealer development and direct project sales.

· Strong relationships with builders, contractors, EPC companies, and infrastructure developers.

· Ability to analyse market demand and develop sales strategies.

· Excellent communication, presentation, negotiation, and leadership skills.

· Proficiency in MS Excel, PowerPoint, and CRM/ERP systems.

· Ability to travel extensively for customer meetings and project visits.

· Experienced in Auto\-Cad Drawings

• *5\. Experience Requirements**

· Minimum 5 years of relevant sales experience, preferably in scaffolding, shuttering, formwork, steel products, construction materials, or related manufacturing industries.

· Experience in handling a sales team and managing large customer accounts is preferred.

· Demonstrated ability to acquire new customers and achieve revenue targets.

· Experience in working closely with manufacturing, production planning, quality, and dispatch teams will be an advantage.

• *6\. Authority and Accountability**

The Sales \& Marketing Manager will be accountable for sales performance, customer development, market expansion, and commercial profitability. The position will work within management\-approved pricing, discount, credit, and order acceptance policies.

The manager will recommend market expansion plans, dealer appointments, promotional budgets, and product development opportunities to management.

• *7\. Expected Results**

· Consistent achievement of sales and profitability targets.

· Expansion into new territories and customer segments.

· Increased sales to builders, contractors, infrastructure companies, and dealers.

· Improved order conversion and repeat customer business.

· Better coordination between sales commitments and manufacturing capacity.

· Stronger market presence and sustainable business growth.

Pay: ₹45,000\.00 \- ₹65,000\.00 per month

Work Location: In person