Senior Sales Manager -APAC

• *Job Title:**

Sales Head\-APAC**Location:**

Bangalore \| Work From Office (WFO)**Shift / Working Hours:**

General/UK Shift**Employment Type:**

Full\-time \| New Position **Position Summery**

The Senior Sales Manager – APAC will own the complete sales strategy, execution and revenue performance across the APAC region for the Sarder portfolio, including AI CERTs, AI Labs, Adoptify AI, N\+ and other current or future ventures.

The role manages both Direct and Channel Sales execution and carries an annual revenue target of $3M. The leader will build a scalable, predictable sales engine: ensuring operational rigour, improving funnel conversion, maintaining CRM discipline and developing sales talent, while driving alignment across Sales, Marketing, RevOps, Product, Partner teams and executive leadership.

This is a hands\-on sales management role, accountable for delivering revenue outcomes and execution against agreed plans.**KEY RESPONSIBILITIES**

========================

• *01 Revenue Strategy \& Target Achievement**
• --------------------------------------------

• Execute the APAC sales strategy across Direct and Channel Sales for the full Sarder portfolio.
• Deliver the annual $3M revenue target, supported by clear monthly and quarterly operating plans.
• Build market, account, territory and segment strategies that consistently deliver against revenue commitments.
• Drive enterprise sales, strategic accounts, pipeline creation, deal progression and closure.

• *02 Sales Operations \& Operational Rigour**
• --------------------------------------------

• Establish and maintain clear sales metrics, KPIs and KRIs across the sales organisation, and keep them on track.
• Create an operating cadence around pipeline, forecast, conversion, productivity, target achievement and key risk indicators.
• Ensure end\-to\-end CRM hygiene, accurate opportunity management, forecasting and sales process adherence.
• Identify process gaps and implement corrective actions to improve sales productivity and predictability.

• *03 Team Leadership, Coaching \& Sales Enablement**
• ---------------------------------------------------

• Lead, coach and develop sales representatives across brands and markets.
• Lead from the front, actively supporting teams on strategic deals, account planning, negotiations and execution.
• Build product, market and sales capability across the portfolio brands.
• Equip managers to manage performance, remove blockers and align people, process and revenue outcomes.
• Establish a culture of accountability, performance and continuous improvement.

• *04 Enterprise \& Direct Sales Leadership**
• -------------------------------------------

• Manage enterprise and strategic direct sales opportunities across APAC.
• Build and maintain senior\-level relationships with enterprise customers and decision\-makers.
• Lead complex sales cycles, commercial negotiations, proposals and closures.
• Ensure disciplined movement from prospecting through qualification, opportunity management, closure and handover.

• *05 Channel \& Partner Sales Leadership**
• -----------------------------------------

• Execute the APAC channel sales plan and drive partner revenue contribution.
• Develop, manage and scale distributors, resellers, strategic partners and other channel relationships.
• Set partner performance expectations, with clear pipeline visibility, enablement and revenue accountability.
• Balance direct and channel motions based on market opportunity and commercial outcomes.

• *06 Marketing \& Cross\-Functional Alignment**
• ----------------------------------------------

• Partner closely with Marketing to optimise the full funnel, from top\-of\-funnel demand generation through qualified pipeline, meetings, opportunities and revenue.
• Translate sales feedback into actionable marketing priorities, campaigns and market programmes.
• Collaborate with RevOps, Product, Customer Success, Finance, HR and other functions to remove execution bottlenecks and improve revenue outcomes.
• Keep people, process and revenue priorities aligned across functions.

• *07 Technology, Automation \& Revenue Governance**
• --------------------------------------------------

• Ensure the sales technology stack is fully utilised across teams and brands.
• Identify opportunities for workflow automation, process redesign and technology\-led productivity improvement.
• Drive adoption of CRM, reporting, sales enablement and automation tools across the organisation.
• Maintain sales governance, execution quality, performance visibility and revenue outcomes.

• *REQUIRED QUALIFICATIONS**

===========================

• 8–12 years of overall sales experience, with international market experience and demonstrated APAC exposure.
• Proven enterprise sales leadership experience (mandatory), with a strong B2B background.
• Demonstrated experience delivering multi\-million\-dollar revenue targets.
• Experience managing monthly, quarterly and annual sales targets and operating cadences.
• Experience managing and coaching a B2B sales team; experience managing 5\+ direct reports is preferred.
• Strong experience in sales strategy, pipeline management, forecasting, CRM discipline and sales operations.
• Excellent communication, presentation, negotiation and stakeholder\-management skills.
• Demonstrated ability to lead teams hands\-on, coach managers and drive accountability.
• Ability to work effectively across functions in a high\-growth, high\-accountability environment.
• Based in Bangalore and comfortable working from the office.

• *PREFERRED / ADDITIONAL QUALIFICATIONS**

=========================================

• Experience in technology, SaaS, AI, EdTech, certification, training or professional services.
• Channel, distributor or partner\-sales experience.
• Experience managing multi\-brand or multi\-product sales portfolios.
• Experience scaling sales across multiple APAC markets.
• Familiarity with CRM, sales automation and revenue technology stacks such as HubSpot or Salesforce.
• MBA or equivalent advanced qualification (preferred, not mandatory).