SHX Digital India seeks a Senior SEO Analyst to own and drive comprehensive search strategy. The role demands expert proficiency in technical SEO, content strategy, and emerging AI-influenced search paradigms like Answer Engine Optimization and Generative Engine Optimization. Key duties involve leading full-cycle SEO campaigns, from technical audits covering crawlability, indexing, Core Web Vitals, and structured data to devising intent-focused keyword strategies that align with business conversion goals. You will optimize site architecture for scalability and implement high-authority backlink programs, prioritizing quality. A critical focus will be scaling AEO initiatives to capture featured snippets, voice search queries, and other zero-click search engine results page features.