Senior SEO Specialist

• Required minimum 12\+ years of working experience in Search Engine Optimization (SEO).
• Expertise in both On\-Page SEO and Off\-Page SEO.
• Proven track record of achieving top rankings organically in Google and driving significant organic traffic growth.
• Strong understanding of Google's ranking algorithms, Core Web Vitals, E\-E\-A\-T, and recent SEO updates and trends.
• Should have knowledge of PPC, Social Media Marketing, Email Marketing, and Digital Marketing strategies.
• Working knowledge of HTML, CSS, JavaScript, website architecture, and technical SEO best practices.
• Up\-to\-date with the latest trends and best practices in SEO, SEM, AI Search, and Social Media Marketing.
• Fluent in both verbal and written English.
• Should have leadership and team management experience with the ability to mentor and develop SEO professionals.
• Experience in managing cross\-functional teams and working in a dynamic environment.
• Should be able to perform as an individual contributor as well as a strategic team leader.
• Plan and execute enterprise\-level SEO strategies, content marketing initiatives, social media campaigns, and all digital promotion activities.
• Perform advanced keyword research, competitor analysis, content gap analysis, and identify new growth opportunities.
• Measure and report the performance of all digital marketing campaigns and assess against business goals, ROI, and KPIs.
• Identify trends and insights and develop innovative growth strategies to improve organic visibility and lead generation.
• Collaborate with internal teams to create landing pages and optimize user experience and conversion rates.
• Utilize strong analytical abilities to evaluate end\-to\-end customer experience across multiple channels and touchpoints.
• Analyze and optimize conversion funnels to maximize lead generation and customer acquisition.
• Execute SEO audits, collect and analyze data, identify trends and insights to maximize website performance and ROI.
• Manage SEO initiatives, budgets, forecasting, and resource planning.
• Optimize website content, landing pages, metadata, and website structure for search engines.
• Perform ongoing keyword discovery, expansion, clustering, and optimization activities.
• Research and implement advanced search engine optimization recommendations.
• Research and analyze competitor websites, backlink profiles, and digital marketing strategies.
• Develop and implement scalable link\-building and digital authority\-building strategies.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code and website enhancements.
• Work with editorial, content, and marketing teams to drive SEO\-focused content creation and content programming.
• Proven experience in managing large\-scale SEO campaigns and coordinating with SEM/PPC campaigns across Google, LinkedIn, Meta, and other digital platforms.
• Should have a solid understanding of performance marketing, conversion optimization, online customer acquisition, and customer lifecycle management.
• In\-depth experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and other website analytics and SEO tools.
• Experience in presenting SEO performance, insights, and strategic recommendations to senior management and stakeholders.
• Experience working with enterprise websites, SaaS, IT Services, B2B, or E\-commerce businesses will be an added advantage.

Pay: ₹1,000,000\.00 \- ₹1,500,000\.00 per year

Benefits

• Food provided
• Health insurance

Work Location: In person