SEO & Ads Specialist

Key Responsibilities

• Plan, execute, and optimize SEO strategies, including keyword research, on\-page, off\-page, and technical SEO to improve organic rankings and traffic.
• Set up, manage, and optimize paid advertising campaigns across Google Ads, Meta, and other platforms to maximize ROI and conversions.
• Monitor, analyze, and report on campaign and website performance using tools like Google Analytics, Search Console, and ad dashboards.
• Conduct competitor and market research to identify keyword opportunities, audience targeting, and budget allocation strategies.
• Collaborate with content, design, and development teams to implement SEO best practices and high\-performing ad creatives.