Seo & AI Search Lead

• *Role**

Own organic visibility across traditional search and AI\-driven answer engines for two jewellery brands — a heritage diamond house with a multi\-showroom South India footprint, and a contemporary D2C line. The mandate goes beyond rankings: get our brands found, cited, and recommended by Google, ChatGPT, Perplexity, Gemini, and Claude.

• *Key Responsibilities**

• Drive organic traffic and revenue across e\-commerce sites through technical, on\-page, and content SEO.
• Build and run an AEO/GEO program so our brands are cited in AI Overviews and AI answers; track citations and brand mentions, not just rankings.
• Own AI\-crawler governance \- manage what content is exposed to AI crawlers (llms.txt, robots directives) and how each brand is represented to AI systems.
• Own local SEO across 26\+ showrooms \- Google Business Profiles, location pages, review velocity.
• Manage product schema and large, variant\-heavy catalogues (metal, carat, size).
• Strengthen entity clarity and off\-page authority — Knowledge Panels, Organization schema, digital PR, and consistent brand representation across the web.
• Plan organic readiness around demand spikes (Akshaya Tritiya, Dhanteras, wedding \& festive seasons).

• *Reporting \& BI**

• Own SEO/AI\-search reporting: build and maintain Power BI dashboards with help of MIS person covering organic traffic, revenue, rankings, local visibility, and AI citation/mention rate.
• Report performance in a zero\-click world \- AI\-referral traffic, assisted conversions, and mention rate \- and educate leadership on why AI\-era attribution differs from last\-click.

• *Required Skills**

• Strong technical SEO: architecture, Core Web Vitals, structured data, crawlability.
• Proven AEO/GEO capability \- structuring content for AI citation.
• Multi\-location local SEO experience.
• E\-commerce/retail SEO (catalogue\-scale), not just B2B/SaaS.
• Fluency using AI tools for content, clustering, and analysis at scale.
• Analytics maturity: GA4, Search Console, and attribution honesty in a zero\-click environment.

• *Tools \& Tech Stack**

• SEO tools: Ahrefs / Semrush, Screaming Frog, and AI\-visibility trackers.
• Analytics \& BI: GA4, Google Search Console, Power BI.
• Comfort working with the brands' e\-commerce CMS/platform and coordinating changes with dev/IT.

• *Team \& Cross\-Functional Scope**

• \[Individual contributor / manages the in\-house SEO function] and briefs and holds accountable external SEO agencies.

Contact

7806959011

Pay: ₹700,000\.00 \- ₹1,100,000\.00 per month

Benefits

• Health insurance
• Leave encashment
• Life insurance
• Provident Fund

Work Location: In person