SEO Analyst / Digital Marketing

Job Summary

Experience : 6 months to 3 years

We are looking for a motivated and detail\-oriented **SEO** Analyst to join our Digital Marketing team. The candidate will be responsible for improving website visibility, increasing organic traffic, supporting keyword rankings, and contributing directly to **lead generation targets** through SEO activities.

The ideal candidate should have a basic understanding of SEO, a willingness to learn, strong analytical skills, and an interest in digital marketing.

Key Responsibilities

• Perform **keyword research** and identify relevant, high\-intent keywords.
• Support on\-page SEO activities including title tags, meta descriptions, headings, URLs, internal linking, and content optimization.
• Assist with **technical SEO audits** and identify website issues affecting search performance.
• Conduct competitor and market research to identify SEO opportunities.
• Assist in developing and optimizing SEO\-friendly website content and blogs.
• Build and maintain quality backlinks through ethical/off\-page SEO practices.
• Monitor keyword rankings, organic traffic, and website performance using tools such as **Google Search Console and Google Analytics**.
• Identify opportunities to improve organic visibility and **increase qualified leads**.
• Work with the content and marketing teams to optimize landing pages for **lead generation and conversions**.
• Track SEO\-generated enquiries/leads and analyze which keywords, pages, and campaigns are generating results.
• **Achieve assigned monthly SEO lead targets** and continuously work toward improving lead volume and quality.
• Prepare weekly/monthly SEO performance reports covering rankings, traffic, leads, conversions, and other KPIs.
• Stay updated with Google algorithm changes and current SEO best practices.

Lead Generation Target

The SEO Analyst will have a measurable **lead\-generation responsibility** in addition to traffic and ranking KPIs.

• *Example monthly targets:**

• Generate **\[X] qualified leads per month** through organic search.
• Improve organic leads month\-over\-month.
• Focus on **lead quality, conversion rate, and relevant search intent**, not just website traffic.
• Track and report leads generated through SEO campaigns and landing pages.
• Coordinate with the sales team to understand lead quality and improve SEO targeting.

Note: Lead targets may be revised based on website traffic, industry, keyword competition, and campaign maturity.Required Skills

• Basic understanding of **SEO concepts and digital marketing**.
• Knowledge of keyword research and competitor analysis.
• Basic knowledge of on\-page, off\-page, and technical SEO.
• Familiarity with Google Search Console and Google Analytics is preferred.
• Good written communication and content understanding.
• Basic Excel/Google Sheets knowledge.
• Analytical and problem\-solving mindset.
• Ability to meet deadlines and performance targets.
• Willingness to learn and experiment with new SEO strategies.

Preferred Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business, Computer Science, or a related field.
• SEO certification or digital marketing course is an advantage.
• Internship/project experience in SEO or digital marketing is a plus.

Key Performance Indicators (KPIs)

• Organic traffic growth
• Keyword ranking improvements
• Number of keywords ranking in Top 10
• Organic leads generated
• **Monthly qualified lead target achievement**
• Organic conversion rate
• Landing\-page performance
• Backlink growth and quality
• SEO task completion and reporting accuracy

What We Offer

• Hands\-on experience in SEO and digital marketing.
• Opportunity to work on real websites and lead\-generation campaigns.
• Mentorship and SEO skill development.
• Growth opportunities based on performance.
• Exposure to analytics, content marketing, and conversion optimization.

Job Type: Full\-time

Pay: ₹10,000\.00 \- ₹20,000\.00 per month

Experience

• SEO: 1 year (Required)

Work Location: Hybrid remote in Coimbatore, Tamil Nadu