SEO Analyst – SEO / AEO / GEO

• *About the Role**

We are looking for a results\-driven SEO Analyst with hands\-on experience in Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The candidate will be responsible for improving the online visibility, organic traffic, search rankings, and brand presence of our SaaS product across traditional search engines and AI\-powered platforms. The role requires a strong understanding of SaaS product marketing and the ability to turn product features, benefits, and use cases into effective search\-led growth strategies.

• **Key Responsibilities***

• **SEO Strategy \& Optimization***

· Plan and execute on\-page, off\-page, and technical SEO strategies to improve organic visibility and search rankings.

· Conduct keyword research, competitor analysis, and website audits; optimize landing pages, product pages, and website content.

· Monitor crawling, indexing, site performance, Core Web Vitals, and technical SEO issues.

• **Answer Engine Optimization (AEO)***

· Optimize content for featured snippets, People Also Ask, voice search, and AI\-generated answers.

· Develop FAQ content and implement structured data and schema markup to improve search visibility.

• **Generative Engine Optimization (GEO)***

· Improve product and brand visibility across ChatGPT, Google AI Overviews, Perplexity, and Gemini.

· Optimize content for AI discovery, citations, brand mentions, and generative search recommendations.

• **SaaS Product SEO \& Content Marketing***

· Develop product\-focused keyword strategies based on target audiences, search intent, and business goals.

· Plan and optimize blogs, landing pages, feature pages, comparison pages, and use\-case content.

· Identify content gaps and execute strategies to improve product awareness, organic leads, and sign\-ups.

• **Off\-Page SEO \& Link Building***

· Build quality backlinks through guest posting, digital PR, SaaS directories, and relevant product listings.

· Improve domain authority, brand mentions, and website credibility.

• **Analytics \& Performance Reporting***

· Track organic traffic, keyword rankings, impressions, CTR, conversions, and AI search visibility.

· Use Google Analytics 4, Google Search Console, SEMrush, Ahrefs, and other SEO tools to analyze performance.

· Prepare regular SEO reports and implement data\-driven improvements.

• *Required Skills \& Qualifications**

· 1–3 years of hands\-on experience in SEO and digital marketing.

· Good understanding of SEO, AEO, and GEO concepts and emerging AI search platforms.

· Experience in keyword research, competitor analysis, content optimization, and website audits.

· Knowledge of technical SEO, crawling, indexing, Core Web Vitals, and schema markup.

· Hands\-on familiarity with Google Analytics 4, Google Search Console, and tools such as SEMrush, Ahrefs, or Screaming Frog.

· Understanding of SaaS products, product\-led marketing, and organic growth strategies.

· Strong analytical, communication, and problem\-solving skills.

• *Preferred Skills**

· Experience working with SaaS or technology products.

· Understanding of AI search engines and generative search optimization.

· Basic knowledge of HTML, CSS, and website content management systems such as WordPress.

· Knowledge of conversion rate optimization (CRO), digital PR, guest posting, and backlink strategies.

• *Key Performance Indicators (KPIs)**

· Growth in organic website traffic, targeted keyword rankings, clicks, impressions, and CTR.

· Improvement in product\-related search visibility and AI search visibility/brand mentions.

· Growth in quality backlinks and referring domains.

· Increase in organic leads, product sign\-ups, and conversions.

· Improvement in website technical SEO health.

• *What We Are Looking For**

We are looking for someone who can take ownership of organic growth for a SaaS product, think beyond traditional keyword rankings, and implement strategies that improve visibility across Google and AI\-powered search platforms. The ideal candidate is proactive, analytical, curious about emerging search technologies, and focused on delivering measurable results.

Send your **resume and portfolio/campaign examples (if available)** with the subject: **SEO Analyst \- SEO/AEO/GEO**

Pay: Up to ₹500,000\.00 per year

Benefits

• Flexible schedule

Application Question(s)

• SEO Knowledge: Have you independently handled on\-page SEO, off\-page SEO, technical SEO, keyword research, and website audits?
• AEO \& GEO Knowledge: Are you familiar with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)? Have you worked on improving website or brand visibility across AI platforms such as ChatGPT, Perplexity, Gemini, or Google AI Overviews?
• Tools \& Performance: Which SEO and analytics tools have you worked with (e.g., SEMrush, Ahrefs, Google Analytics 4, Google Search Console)? Have you used them to improve organic traffic and keyword rankings?

Work Location: In person