Required Skills

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Job Description

### **About the Role**

We are seeking a skilled and data\-driven SEO Analyst with 2–4 years of hands\-on experience in Search Engine Optimization. The ideal candidate should have strong expertise in conducting SEO audits, keyword research, and competitor analysis, along with a solid understanding of on\-page, off\-page, and technical SEO strategies. The role requires someone who can identify growth opportunities, improve organic visibility, and drive qualified traffic through effective SEO initiatives.### **Key Responsibilities**

Conduct comprehensive SEO audits to identify technical, on\-page, and off\-page optimization opportunities.
Perform extensive keyword research to identify high\-impact keywords, search trends, and content opportunities.
Carry out competitor analysis and benchmark competitor strategies to uncover growth opportunities.
Develop and implement SEO strategies to improve website rankings, organic traffic, and conversions.
Optimize website content, metadata, URL structures, internal linking, and other on\-page elements.
Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented.
Monitor website performance using SEO tools and analytics platforms.
Track keyword rankings, organic traffic, backlinks, and other SEO KPIs.
Identify and resolve technical SEO issues including crawl errors, indexing issues, site speed concerns, and mobile usability problems.
Conduct backlink analysis and support link\-building initiatives.
Prepare regular SEO performance reports and provide actionable recommendations.
Stay updated with search engine algorithm updates, industry trends, and best practices.

### **Required Skills \& Qualifications**

2–4 years of experience in SEO.
Strong expertise in SEO Audits, Keyword Research, and Competitor Analysis.
Good understanding of Technical SEO, On\-Page SEO, and Off\-Page SEO.
Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, or similar platforms.
Knowledge of website architecture, indexing, crawling, and search engine ranking factors.
Understanding of Core Web Vitals and website performance optimization.
Ability to analyze data and derive actionable insights.
Familiarity with CMS platforms such as WordPress.
Strong analytical, problem\-solving, and communication skills.