SEO and Digital Marketing Executive

Key Responsibilities1\. Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis.
• Implement on\-page and off\-page SEO activities.
• Manage website optimization, meta titles, descriptions, headings, and internal linking.
• Execute link\-building activities, including bookmarking, article submission, directory submission, and guest posting.
• Identify SEO issues and coordinate with the development team for technical fixes.
• Monitor keyword rankings, organic traffic, and website performance.

2\. Content Marketing

• Create and publish SEO\-friendly blogs and articles.
• Prepare content for website pages, landing pages, and service descriptions.
• Coordinate with the content team for marketing materials.
• Optimize existing website content to improve search visibility.

3\. Social Media Marketing

• Manage company profiles on LinkedIn, Facebook, Instagram, and other relevant platforms.
• Plan and publish regular social media posts.
• Create engaging content to increase brand awareness and audience engagement.
• Monitor social media performance and engagement.

4\. Digital Marketing \& Lead Generation

• Execute digital marketing campaigns to generate business leads.
• Research target industries, companies, and potential customers.
• Support email marketing and LinkedIn marketing campaigns.
• Explore new digital marketing channels and opportunities.
• Track campaign performance and suggest improvements.

5\. Reporting \& Analysis

• Prepare daily, weekly, and monthly activity reports.
• Monitor website traffic, keyword rankings, backlinks, and conversions.
• Use Google Analytics and Google Search Console to track performance.
• Maintain records of all SEO and digital marketing activities.

Required Skills \& Qualifications

• 1–3 years of experience in SEO and Digital Marketing.
• Good understanding of On\-page, Off\-page, and Technical SEO.
• Knowledge of keyword research and competitor analysis.
• Experience with Google Analytics and Google Search Console.
• Knowledge of social media platforms and content marketing.
• Basic understanding of HTML, website structure, and CMS platforms.
• Good written and verbal communication skills.
• Ability to work independently and meet assigned targets.

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Application Question(s)

• Do you have working experience in IT Software Development Company?

Experience

• SEO and Digital Marketing: 2 years (Required)

Work Location: In person