*Job Title: SEO / ASO / Digital Marketing Executive**
Experience: 1 to 3 Years
Location: Vadodara
*Roles \& Responsibilities:**
Manage ASO activities for Play Store and App Store applications
Improve app ranking, organic installs, and app visibility
Perform keyword research for SEO and ASO
Handle On\-page, Off\-page, and Technical SEO activities
Run Google Ads, Meta Ads, and app promotion campaigns
Track performance using Google Analytics, Search Console, Firebase, and Play Console
Create SEO\-friendly content, blogs, and app descriptions
Coordinate with design and development teams for marketing activities
Required Skills
Strong knowledge of ASO and SEO concepts
Experience with Play Console, Google Analytics, and Search Console
Familiar with Google Ads and Meta Ads
Good keyword research and content writing skills
Good communication and coordination skills
Preferred
IT industry experience preferred
Mobile app marketing experience will be an added advantage
*How to Apply**
Interested candidates are invited to share their updated resumes through our **career page** https://pavansgroup.com/careers or send us an **email at** **career@pavansgroup.com**
*Why Join Us**
Work on high\-impact Web and Mobile solutions for diverse and global clients
Structured career growth within a professional, collaborative, and performance \- driven environment
Exposure to diverse industries and global markets, enhancing long\-term career value