SEO & Content Manager

• *Position Summary**

The SEO \& Content Manager will be responsible for planning and executing SEO strategies, content marketing initiatives, website optimization, keyword research, blog management, and search engine visibility across all digital properties.

The ideal candidate should have strong expertise in Technical SEO, On\-Page SEO, Off\-Page SEO, Content Strategy, AI\-assisted content creation, and organic lead generation.

• *Key ResponsibilitiesSEO Strategy \& Execution**

• Develop and implement comprehensive SEO strategies for all websites. **Conduct keyword research and competitor analysis.** Improve organic rankings for targeted keywords. **Monitor website performance and search visibility.** Optimize website architecture and internal linking.

• *Technical SEO**

• Perform technical SEO audits. **Identify and resolve crawling, indexing, and site speed issues.** Optimize Core Web Vitals. **Manage XML sitemaps and robots.txt.** Ensure mobile responsiveness and SEO best practices.

• *On\-Page SEO**

• Optimize website pages, blogs, landing pages, and service pages. **Improve title tags, meta descriptions, headings, schema markup, and image optimization.** Implement content optimization strategies to improve rankings.

• *Content Strategy \& Management**

• Develop monthly content calendars. **Create SEO\-focused blogs, articles, guides, and case studies.** Produce content related to:
• MSME Registration
• Government Schemes
• Business Loans
• Startup Funding
• GST \& Compliance
• Business Growth
• Entrepreneurship
• Skill Development
• Training Programs
• Industry Reports

• *Content Team Coordination**

• Manage content writers, freelancers, and agencies. **Review and optimize content before publication.** Ensure consistency in brand messaging.

• *Off\-Page SEO \& Link Building**

• Develop backlink acquisition strategies. **Manage guest posting campaigns.** Build relationships with business publications and industry portals. **Monitor backlink quality and domain authority.**

• *Analytics \& Reporting**

• Monitor traffic, rankings, conversions, and engagement metrics. **Prepare weekly and monthly SEO reports.** Use data insights to improve content performance.

• *AI \& Content Automation**

• Utilize AI tools for research and content production. **Implement content optimization workflows.** Improve content publishing efficiency without compromising quality.

• *Required SkillsSEO Tools**

• Google Search Console **Google Analytics 4** SEMrush **Ahrefs** Screaming Frog **Google Keyword Planner**

• *Content Tools**

• WordPress **ChatGPT / AI Content Tools** Grammarly **Canva** Google Workspace

• *Core Skills**

• Technical SEO **On\-Page SEO** Off\-Page SEO **Keyword Research** Content Marketing **Copywriting** Content Optimization **Link Building** Analytics \& Reporting

• *Qualifications**

• Bachelor's Degree in Marketing, Communications, Journalism, Business, or related field. **SEO Certifications preferred.** Content Marketing Certification preferred.

• *Experience**

• 4–8 years of SEO and Content Marketing experience. **Proven experience growing website traffic organically.** Experience in Finance, Education, Consulting, MSME, Startup, or B2B sectors preferred.

• *Key Performance Indicators (KPIs)SEO Metrics**

• Organic Traffic Growth **Keyword Ranking Improvements** Domain Authority Growth **Backlink Acquisition** Indexed Pages Growth

• *Content Metrics**

• Number of SEO Blogs Published **Content Engagement Rate** Website Session Duration **Lead Generation from Content**

• *Business Metrics**

• Qualified Leads Generated **Loan Inquiry Leads** Membership Registrations **Training Course Enrollments** Event Registrations

• *Why Join Us?**

• Opportunity to work on multiple high\-growth digital platforms. **Direct impact on India's MSME ecosystem.** Work with industry leaders, consultants, and business experts. **Fast\-track career growth and leadership opportunities.**

Pay: ₹40,000\.00 \- ₹60,000\.00 per month

Benefits

• Flexible schedule
• Paid sick time

Work Location: In person