Required Skills

express

Job Description

Plan and execute on\-page and off\-page SEO strategies to improve organic rankings
Perform comprehensive technical SEO audits — crawl errors, Core Web Vitals, indexation, canonicals, schema, and site speed
Plan and implement local SEO strategies including Google Business Profile and citation building
Handle international SEO: hreflang implementation, geo\-targeting, multi\-regional architecture
Conduct keyword research, competitor analysis, and content gap audits
Perform technical SEO audits — fix crawl errors, improve site speed, and resolve indexing issues
Build quality backlinks through ethical, white\-hat link\-building campaigns
Track and report keyword rankings, organic traffic growth, and domain authority improvements

Identify, pitch, and secure high\-authority guest posts on relevant industry websites
Create linkable assets — infographics, whitepapers, data studies, and resource pages
Build and manage a healthy backlink profile; monitor and disavow toxic links
Execute niche edits, digital PR, and broken link building campaigns
Report on DA/DR growth, referring domain counts, and link quality month\-on\-month
Create and submit press releases, guest posts, and web 2\.0 articles
Build citations, business listings, and profile backlinks on authority sites
Design infographics, PDFs, and shareable assets for link\-building purposes
Maintain and track an organised backlink and asset portfolio

Manage and grow brand presence across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
Create platform\-specific content calendars and post schedules
Monitor engagement metrics and optimize content for reach and interactions
Run organic growth strategies including hashtag research, community engagement, and collaborations

Monitor and manage brand mentions, reviews, and sentiment across platforms
Respond to negative reviews and escalate critical issues professionally
Build a positive digital footprint through proactive content publishing and PR activities
Use ORM tools (Google Alerts, Review Trackers, etc.) to track brand health

Set up, manage, and optimize campaigns on Google Ads, Meta Ads, and LinkedIn Ads
Conduct A/B testing on ad creatives, landing pages, and targeting parameters
Monitor ROAS, CPC, CTR, and conversion rates; optimize budgets to maximize ROI
Prepare detailed weekly/monthly PPC performance reports

Design and execute multi\-channel lead generation campaigns (paid, organic, email, social)
Build and optimize lead capture funnels, landing pages, and CTA strategies
Qualify leads and coordinate handoff to the sales team
Track and report CPL (Cost Per Lead), lead volume, and conversion rates

Write SEO\-optimised blog posts, service pages, landing page copy, and meta descriptions
Craft engaging social media captions, email newsletters, and ad copy
Ensure all content is on\-brand, grammatically sound, and aligned with campaign goals
Repurpose content across channels (blog → social → email → video scripts)

Excellent written communication — you will write copy and briefs, not just manage others
Strong analytical mindset — decisions backed by data, not assumptions
Organized and self\-managing — able to handle multiple clients and deadlines simultaneously
Clear communicator — comfortable presenting results to clients and senior stakeholders
Growth mindset — proactively stays current with algorithm updates and platform changes
Detail\-oriented and deadline\-driven

Work Location: In person