SEO Executive

• *Job Summary:**

An SEO Executive is responsible for managing and implementing search engine optimization (SEO) strategies to improve the visibility and ranking of a website on search engines. The role involves conducting keyword research, optimizing website content, building backlinks, and analyzing website performance to drive organic traffic and enhance the site’s overall SEO performance.

• *Key Responsibilities:**

* **On\-Page SEO**

• Optimize website content for search engines by performing keyword research and analysis.
• Implement SEO best practices in content creation, ensuring the right keyword density, proper use of meta tags (title, description), headers, and image alt texts.
• Conduct technical SEO audits to ensure the website is structured for search engine crawlers, improving site speed, mobile responsiveness, and overall user experience.
• Create and optimize landing pages to improve conversions and rankings.
• **Off\-Page SEO**:
• Build and manage quality backlinks through guest posts, outreach, and other link\-building techniques.
• Monitor backlinks for quality and work to remove toxic or spammy links.
• Develop strategies to improve the domain authority of the website.
• **Keyword Research and Analysis**:
• Conduct keyword research to identify valuable and relevant search terms for the website.
• Analyze keyword trends and competition to stay updated on industry changes.
• Create a keyword strategy for both short\-term and long\-term SEO goals.
• **SEO Audits \& Reporting**:
• Conduct regular SEO audits to identify issues or opportunities for optimization.
• Monitor the performance of websites using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
• Provide regular reports on SEO performance, including traffic, keyword rankings, backlinks, and overall search engine visibility.
• Analyze website traffic and recommend changes to improve performance.
• **Content Optimization**:
• Collaborate with content writers to optimize articles, blogs, and other web content for SEO.
• Suggest topics and keywords for content creation based on SEO insights and audience targeting.
• Ensure content aligns with SEO strategies to improve rankings and user engagement.
• **Local SEO**:
• Implement local SEO strategies, including Google My Business optimization, local citations, and NAP (Name, Address, Phone number) consistency.
• Optimize website content for local search results and map listings.
• **Stay Updated on SEO Trends**:
• Keep up\-to\-date with the latest SEO trends, algorithm updates, and best practices.
• Apply new SEO techniques and strategies to improve results.
• Attend webinars, courses, and conferences to enhance SEO knowledge.
• **Collaboration**:
• Work closely with the marketing team, web developers, and content creators to ensure SEO strategies align with overall marketing goals.
• Assist in improving user experience (UX) and site navigation to support SEO goals.

• *Skills \& Qualifications:**

• **Education**: Bachelor’s degree in Marketing, Communications, Computer Science, or related field (preferred).
• **Experience**: 1\-2 years of experience in SEO or digital marketing.
• **Skills**:
• Strong understanding of search engine algorithms and ranking factors.
• Familiarity with SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).
• Good knowledge of HTML, CSS, and web development practices (basic understanding).
• Proficiency in using CMS platforms (e.g., WordPress, Joomla, Shopify).
• Experience with keyword research, link\-building, and content optimization strategies.
• Ability to analyze data and derive actionable insights.
• Strong written and verbal communication skills.
• **Contact person :\-HR SAYALI**

• *8850253262(sayalinettech22@gmail.com )**

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person