SEO Expert (3–5+ Years Experience) | Mohali | US Night Shift

• *About**

Autism Center of Excellence (AutismCOE) is a US\-based organization providing Applied Behavior Analysis (ABA) therapy services to children with autism. We aim to strengthen our digital presence, improve search rankings, and generate qualified leads in the US market.

• *Job Summary**

We are looking for an experienced SEO Expert with knowledge of paid advertising to improve website rankings, grow organic traffic, and support lead generation through data\-driven digital marketing strategies.

• *Key Responsibilities**

• *SEO Strategy \& Keyword Research**

• Conduct keyword research and competitor analysis.
• Develop SEO strategies to improve rankings, organic traffic, and search visibility.
• Identify relevant keywords related to autism, ABA therapy, healthcare, and business services.

• *On\-Page \& Technical SEO**

• Optimize meta titles, descriptions, headings, URLs, images, internal links, blogs, and landing pages.
• Conduct technical SEO audits covering crawling, indexing, sitemaps, redirects, structured data, and Core Web Vitals.
• Coordinate with developers and content writers to implement SEO improvements.

• *Off\-Page \& Local SEO**

• Execute ethical link\-building and backlink strategies.
• Analyze competitor backlinks and identify relevant link opportunities.
• Optimize Google Business Profile and local SEO for relevant US locations, where applicable.

• *Analytics \& Reporting**

• Monitor organic traffic, keyword rankings, impressions, clicks, and conversions.
• Use Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
• Prepare performance reports and recommend improvements.

• *Paid Advertising \& Performance Marketing**

• Manage and optimize Google Ads and Meta Ads campaigns.
• Conduct paid keyword research, audience targeting, and competitor analysis.
• Monitor CPC, CTR, CPL, conversions, and ROAS.
• Optimize ad budgets, bidding, creatives, landing pages, and conversion tracking.
• Use Google Tag Manager, GA4, and Meta Pixel to measure campaign performance.

• *Required Qualifications**

• 4–5\+ years of hands\-on SEO experience.
• Strong knowledge of on\-page, off\-page, and technical SEO.
• Experience with keyword research, content optimization, link building, and website audits.
• Proficiency in Google Search Console, GA4, Ahrefs, SEMrush, or similar tools.
• Working knowledge of Google Ads, Meta Ads, PPC, and conversion tracking.
• Strong analytical, communication, and problem\-solving skills.
• Ability to manage projects independently and work during the US night shift.

• *Preferred Qualifications**

• Experience in healthcare, ABA therapy, autism services, or US\-focused digital marketing, Graduation required
• Familiarity with WordPress, Google Tag Manager, and AI\-powered SEO tools.
• Proven results in organic traffic growth, lead generation, or paid campaign optimization.

• *Key Performance Indicators (KPIs)**

• Organic traffic and search visibility growth.
• Improved keyword rankings, clicks, and impressions.
• Technical SEO improvements and quality backlinks.
• Growth in organic conversions and qualified leads.
• Paid campaign performance and cost\-efficient lead generation.

Job Details

• **Job Type:** Full\-time, Permanent
• **Location:** Sector 74, Mohali, Punjab
• **Work Mode:** On\-site
• **Working Days:** Monday to Friday
• **Shift:** 6:00 PM – 3:30 AM IST

• *Apply:** Send your resume to peter.n@autismcoe.com
• *Website:** www.autismcoe.com

Pay: ₹30,000\.00 \- ₹55,000\.00 per month

Application Question(s)

• Briefly introduce yourself, highlighting your SEO experience, technical expertise, paid marketing skills, major achievements, and the measurable results you have delivered in previous roles.
• Are you comfortable working on\-site in Mohali, Monday to Friday, from 6:00 PM to 3:30 AM IST?
• Describe a website where you improved organic traffic and rankings. What were the results?

Language

• English (Required)

Work Location: In person