SEO & Generative Search Executive (AEO / GEO Specialist)

• *Job Title:** SEO \& Generative Search Executive (AEO / GEO Specialist)
• *Experience:** 1 – 2 Years (Proven execution in intent\-based optimization)
• *Location:** Mohali, Punjab (On\-site)

• *Job Purpose: \-**

We are looking for a data\-driven, agile **SEO \& Generative Search Executive** to manage and scale our organic digital footprint. In this role, you will bridge the gap between traditional search visibility and modern **Answer Engine Optimization (AEO)**. You will be responsible for ensuring our brand, products, and clients are not only ranking on Google's legacy SERPs but are also actively cited as top answers within **Google AI Overviews, Perplexity, ChatGPT Search, and Apple Intelligence**.

• *Key Responsibilities: \-**

• **On\-Page \& AEO:** Conduct semantic keyword research and intent clustering to optimize content for both traditional user queries and conversational AI search engines (Google AIO, Perplexity).
• **Off\-Page \& Brand Authority:** Analyze competitor link profiles, monitor digital brand mentions, and execute high\-authority backlink strategies to build entity trust across discovery platforms.
• **Technical SEO \& Schema:** Implement advanced JSON\-LD Schema markup and collaborate with developers to optimize Core Web Vitals, site architecture, and indexability.
• **Analytics \& Reporting:** Track organic traffic performance using GA4 and Google Search Console, monitoring traditional clicks alongside modern AI search visibility metrics.

Required Skills and Qualifications

Core Functional Skills

• **On\-Page \& AEO Skills:** Proficient in entity\-based keyword clustering, semantic content mapping, and matching conversational search intent.
• **Off\-Page \& Authority Skills:** Proven experience in executing data\-driven link acquisition campaigns, competitor footprint analysis, and digital PR outreach.
• **Technical SEO Skills:** Strong hands\-on experience deploying advanced JSON\-LD Schema markup, auditing Core Web Vitals, and debugging crawler issues alongside developers.
• **Analytics \& Tooling Skills:** Mastery of Google Search Console, GA4, and industry suites (Ahrefs/SEMrush) to track traditional organic KPIs and measure AI search visibility.

Technical \& Conceptual Qualifications

• **Core SEO Tooling:** 1\+ years of hands\-on experience using web analytics toolsets: Google Search Console, GA4, Ahrefs, Screaming Frog, or SEMrush.
• **AI \& Automation Literacy:** Intermediate familiarity with AI tools utilized for content semantic audits, clustering, or optimization footprint analysis.
• **Algorithm Fluency:** Strong operational understanding of Google’s modern core quality systems, Retrieval\-Augmented Generation (RAG) models, and vector\-based search behavior.
• **Technical Aptitude:** Basic ability to read and understand HTML/JSON\-LD data structures; experience working alongside web developers is a heavy advantage.
• **Adaptability:** High capability to independently research, test, and pivot strategies alongside rapid engine algorithm shifts.

Work Location: In person